By: Rahul chandalia
DEMAND ANALYSIS OF GODREJ DESKING AND MODULAR SOLUTIONS
For: Godrej & Boyce Mfg Co. Ltd.
A REPORT ON DEMAND ANALYSIS OF GODREJ DESKING AND MODULAR SOLUTIONS BY RAHUL CHANDALIA ICFAI BUSINESS SCHOOL For– GODREJ & BOYCE MFG CO. LTD. Under Guidance of
Faculty Guide Prof. Kalyan Shankar Sengupta (Icfai Business School) Company Guide Mr. P.K.Banerjee (Asst. Gen Manager, Interio Division) Godrej & Boyce Mfg. Co. Ltd. DATE- 23rd may 2009
This report is submitted as partial fulfillment of the requirement of MBA program of Icfai Business School. The two year full time MBA Program under Icfai University includes Summer Internship Program of 14 weeks. This training is an important component of education at IBS. The Research has been conducted under the authorization and guidance of Mr.P.K.Banerjee, Asst. General Manager, Interio Division, of Godrej & Boyce Mfg. Co. LTD. The Authorization certificate has been attached herewith…
Certificate of Completion of Internship Program
This is to certify that
Mr. Rahul Chandalia
completed Summer Internship Programme in
Godrej & Boyce Mfg Co. LTD._____
for a duration of 3 months (February 09 to May 09) under the supervision of
(Name of the Company Guide)
Asst. General Manager, Godrej Interio
(Designation of the Company Guide)
______ _________________________ (Mr. P.K.Banerjee) (Company Guide)
________________________________________________ (Prof. Kalyan Shankar Sengupta) (Faculty Guide)
I would like to take this opportunity to express my heartfelt gratitude towards my project guide Mr. P.K.Banerjee and my faculty guide Prof. Kalyan Shankar Sengupta who have been constant resources of guidance and inspiration during the course of my entire project work. From time to time, they have advised me and kept me focused towards the fulfillment of my project objectives. I would like to thank ICFAI University for availing us of such an enjoyable experience in the industry practically with so many kinds of people. A special vote of thanks to Mr. Sumit Bhattacharya (Deputy Manager Project-East, Godrej & Boyce Mfg. Co. Ltd.), Mr. Soutak Thakur (Deputy Manager Projects)and Mr. Arpan Mukherjee (Asst. Manager Sales), who had coordinated brilliantly with me in making my research more informative and useful. In addition a special vote of thanks to the entire INTERIO Division who had helped me and supported me in making my project here informative and enjoyable. They have rendered full help and support to me whenever I needed. I would like this support and warmth to be kept continued with me not only till the end of the project but forever.
The project deals with finding out the demand and trend of Godrej’s Modular and Desking solutions in Kolkata and nearby regions for the period feb to may 2009. The project was limited to corporate offices only. The project focused in answering 6 basic questions. Overall demand of Desking and modular’s. Godrej’s current market share in this segment. Strengths and weakness of Godrej Modulars and Desking solutions. Resolve, what factors Godrej Interio needs to ponder on to increase its market share. Analysis of competitors strengths and weakness. Recommend Godrej Interio based on the above. This all was done by collecting data over 86 respondent companies. Each company official was served with a questionnaire. Te responces of those were stored into excel spreadsheet and then coded into numerical format for analysis. Based on the responces for each question a finding series was prepared. This further went into deciding...