Godrej Adhaar

Topics: Retailing, Department store, Agriculture Pages: 8 (2764 words) Published: February 6, 2012
About Godrej Aadhaar
Godrej Agrovet Ltd. belongs to the Rs. 6500 Cr Godrej Group and is a key player in the Indian agricultural sector with a large presence in cattle, poultry, aqua feeds and innovative agricultural inputs. With a turnover of over Rs. 900 Cr, the company employs more than 1600 employees and has over 40 manufacturing and processing facilities across India. Godrej Agrovet is a market leader in animal feeds, innovative agri products & oil palm development in India. Godrej Aadhaar is the agri service cum retailing venture of Godrej Agrovet, an initiative started to strengthen its age old relations with the Indian farmers. Presently there are 27 Aadhaar Centres across the country in the States of Maharashtra (Mancher, Alephata, Ranjini, Umbraj and Ozar), Gujarat (Prantij, Umreth,Asodhar, Kamrej & Kim), Punjab (Thakthuchak, Wallah, Samrala, Sultanpur Lodhi, Malsian, Jagraon, Tarn Tarn, Ajnala & Doraha), West Bengal (Chanda, Gadamara), Haryana (Hansi, Ladhwa), Orissa (Paga), Tamil Nadu (TN Palyam, Hosur) and Andhra Pradesh (Mangalgiri). The Company plans to set up over 1000 Godrej Aadhaars in the next 5 years across the country.

Godrej Adhaar — Presentation Transcript
2. Company Profile: Godrej Agrovet is a subsidiary of Godrej Industries Ltd.GIL holds 57% share of Godrej Agrovet.Godrej Aadhaar is a program of Godrej Agrovet for rural India with its motto as -“Khushiyon ka, Khushhali ka” 3. Introduction :Offers great value proposition “UnnatiGharSansaar and Gaon” Multi category retail service and retail outletStarted in December 2003 in Manchar, Pune District.AadhaarCentres - Maharashtra, Gujarat, Punjab, Haryana, Andhra Pradesh, Tamil Nadu, Orissa and West Bengal. 4. Objective: Improve productivity. Higher returns improved cost benefit ratio. Offers crop advisory services. Soil and the water testing services. Buy back of output Crop finance. 5. Working Profile: It services around 20 villages in its radius.Team of qualified Agronomists who interacts with farmers on a daily basisEducate the farmers on farm practices.Better productivity. 6. Services: These centres provide valuable technical guidance, soil & water testing services. They also retail quality products of leading companies. Aadhaar centres also a facilitate credit to farmers and provide a platform to sell their produce, buy back of output, crop finance. Supplying of agri-inputs and animal feeds. Transfer of information (weather, price, and demand supply). Door-to-Door delivery of products was among other things. To farmers, it’s a complete solution under one roof. 7. Services: On the basis of feedback they have also developed: Basic food, Grocery, Apparel, Footwear to furniture Kitchenware Home appliances Value-added services including Banking, Postal Services, and Pharmacy.

Amo Communications and Godrej Aadhaar take 'Hanuman' to rural India Friday,Dec 23, 2005
After a successful run at the box office, India's very original animation movie, 'Hanuman', was all set to be screened at rural parts of the country. Godrej Aadhaar, which is an initiative of Godrej Agrovet Ltd, screened the animation movie at Aadhaar villages near Pune and Anand in association with AMO Communications. Sahara One Motion Picture's first animation venture, 'Hanuman', made in association with Percept Picture Company, Silvertoons, had a nationwide metro release and was screened at the Godrej Aadhaars in Maharashtra to celebrate Kisan Divas on December 23, and in Gujarat, the next month. This was the first time it was screened outside the metros, especially in rural areas.

According to RS Vijan, Executive Vice-President, Godrej Agrovet, "India is primarily an agrarian economy with 70 per cent of India's population living in villages and rural areas. Godrej Agrovet has been partnering with farmers in their daily farming needs for a long time and we are best suited to bring various social initiatives to these people. Over the years, we have realised...
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