Godiva Internationalization Strategy
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | GODIVA CHOCOLATIERExpansion on the Romanian market | | | | Dide Raluca AlexandraTurliu MariusCazangiu AndreiAcademy of Economic StudiesInternational Economic RelationsYear 3, Series D, Group 956 |
Final project- International Management
2013 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | GODIVA CHOCOLATIERExpansion on the Romanian market | | | | Dide Raluca AlexandraTurliu MariusCazangiu AndreiAcademy of Economic StudiesInternational Economic RelationsYear 3, Series D, Group 956 |
Final project- International Management
2013
Company Presentation
Brief History
Godiva Chocolatier was founded in 1926 in Brussels by the master chocolatier Joseph Draps. Ever since its inception the company established itself as the premier maker of fine Belgian chocolate of the highest quality.
Starting with the first shop on a cobblestone street on Grand Place, Brussels’ central square, until present days, the high standards imposed by its founder remain the same: quality ingredients, elegant styling, innovative selection, and beautiful packaging. Thus, Godiva's resounding success made it possible for the company to start expanding internationally in 1958 in Europe, first Paris, then the United Kingdom, Germany, and Italy. Soon, expansion followed in North America in 1966, Asia in 1972, and Turkey in 2010.
Presently owned by the Ülker Group the Godiva brand is available to consumers in over 80 countries over the world with more than 450 exclusive
Final project- International Management
2013 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | GODIVA CHOCOLATIERExpansion on the Romanian market | | | | Dide Raluca AlexandraTurliu MariusCazangiu AndreiAcademy of Economic StudiesInternational Economic RelationsYear 3, Series D, Group 956 |
Final project- International Management
2013
Company Presentation
Brief History
Godiva Chocolatier was founded in 1926 in Brussels by the master chocolatier Joseph Draps. Ever since its inception the company established itself as the premier maker of fine Belgian chocolate of the highest quality.
Starting with the first shop on a cobblestone street on Grand Place, Brussels’ central square, until present days, the high standards imposed by its founder remain the same: quality ingredients, elegant styling, innovative selection, and beautiful packaging. Thus, Godiva's resounding success made it possible for the company to start expanding internationally in 1958 in Europe, first Paris, then the United Kingdom, Germany, and Italy. Soon, expansion followed in North America in 1966, Asia in 1972, and Turkey in 2010.
Presently owned by the Ülker Group the Godiva brand is available to consumers in over 80 countries over the world with more than 450 exclusive