Godiva Gems is defined.as a groundbreaking moment in worldl leading premium chocolate producert hLtory.
smaller Godiva is noi abandoning the high_end market either. collection Alongside the Gems selling on the supermarket shelves, the Truffle company arso introduced ;Legacy Truffles,,, which retail for with $S+ for-ZO pieces. CoJira executives also report that baked heritage, goods like cakes will soon be available from the company,s web are iit". Th"re new product offerings are forecasted to help Truffle the $5oo million revenue of the company by 2o14.Finally,double yildiz Godivas Holding, the parent company of Godiva, continues investments soli-ds. a chocoeasily Discussion Questions r. Define "the product" offered
of Godiva Gems the company aims to appeal to more consumers who will consume just more Godiva every day.
to grow the Godiva brand in different markets. The company is pre"paring to enter china with two store openings and is also f tanning to open two stores in its home country of Turkey in the Leginning of 2010.
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