Topics: Electronic commerce, Online shopping, Chocolate Pages: 2 (482 words) Published: April 6, 2013
eCommerce Application “Buy Chocolate Online? Try www.godiva.com” The Business Opportunity
The demand for high-quality chocolate has been increasing rapidly since the early 1990s. Several local and global companies are competing in this market. Godiva Chocolatier is a well-known international company based in New York whose stores can be found in hundreds of malls worldwide. The company was looking for ways to increase its sales, and after rejecting the use of a CD-ROM catalog, it had the courage to try online sales, as early as 1994. The company was a pioneering e-business that exploited an opportunity years before its competitors.

The Project
Teaming with Fry Multimedia (an e-commerce pioneer), Godiva.com was created as a division of Godiva Chocolatier. The objective was to sell online both to individuals and to businesses. Since its online beginnings in 1994, the Godiva.com story parallels the dynamic growth of e-commerce (see Reda 2004). Godiva.com went through difficult times—testing e-commerce technologies as they appeared; failing at times, but maintaining its commitment to online selling; and, finally, becoming the fastest-growing division of Godiva, outpacing projections. Godiva.com embodies a true success story. Here we present some of the milestones encountered. The major driving factors in 1994 were Internet user groups of chocolate lovers, who were talking about Godiva and to whom the company hoped to sell its product online. Like other pioneers, Godiva had to build its Web site from scratch without EC-building tools. A partnership was made with Chocolatier Magazine, allowing Godiva.com to showcase articles and recipes from the magazine on its site in exchange for providing an online magazine subscription form for e-shoppers. The recognition of the importance of relevant content was correct, as was the need for fresh content. The delivery of games and puzzles, which was considered necessary to attract people to EC sites, was found to be a...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Godiva Chocolatier and Godiva Gems Essay
  • Marketing and Godiva Essay
  • Marketing and Godiva Essay
  • Godiva Case Study Essay
  • Look Again at ‘Godiva’ and Write About Tennyson’s Narrative Methods in This Poem. Essay
  • Essay about In what way is it useful to see Mariana, The Lady of Shallot and Godiva as an interrelated, interconnected group of poems?
  • Godiva case study Essay
  • Marketing and Godiva Essay

Become a StudyMode Member

Sign Up - It's Free