Go Nuts Donuts Case Study

Topics: Marketing, Strategic management, Dunkin' Donuts Pages: 4 (1606 words) Published: June 22, 2012
Contents
1.1 Introduction................................................................................................... 3 1.2 Background of the case................................................................................. 3 1.3 Statement of the problem............................................................................. 3 1.4 Objectives..................................................................................................... 4 1.5 Case analysis................................................................................................. 4 1.5.1 Marketing Mix............................................................................................ 4 1.5.1.1 Price....................................................................................................... 5 1.5.1.2 Place........................................................................................................ 6 1.5.1.3 Product.................................................................................................... 6 1.5.1.4 Promotion................................................................................................ 7 1.5.2 Swot Analysis............................................................................................. 7 1.5.3 Porters 5 forces.......................................................................................... 8 1.5.3.1 Potential Entrants.................................................................................... 9 1.5.3.2 Substitutes.............................................................................................. 9 1.5.3.3 Suppliers powers................................................................................... 10 1.5.3.4 Buyers Powers....................................................................................... 11 1.5.3.5 Industry Rivals....................................................................................... 11 1.5.4 BCG...
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