Go Nuts Donuts Case Study
Contents
1.1 Introduction................................................................................................... 3
1.2 Background of the case................................................................................. 3
1.3 Statement of the problem............................................................................. 3
1.4 Objectives..................................................................................................... 4
1.5 Case analysis................................................................................................. 4
1.5.1 Marketing Mix............................................................................................ 4
1.5.1.1 Price....................................................................................................... 5
1.5.1.2 Place........................................................................................................ 6
1.5.1.3 Product.................................................................................................... 6
1.5.1.4 Promotion................................................................................................ 7
1.5.2 Swot Analysis............................................................................................. 7
1.5.3 Porters 5 forces.......................................................................................... 8
1.5.3.1 Potential Entrants.................................................................................... 9
1.5.3.2 Substitutes.............................................................................................. 9
1.5.3.3 Suppliers powers................................................................................... 10
1.5.3.4 Buyers Powers....................................................................................... 11
1.5.3.5 Industry Rivals....................................................................................... 11
1.5.4 BCG
1.1 Introduction................................................................................................... 3
1.2 Background of the case................................................................................. 3
1.3 Statement of the problem............................................................................. 3
1.4 Objectives..................................................................................................... 4
1.5 Case analysis................................................................................................. 4
1.5.1 Marketing Mix............................................................................................ 4
1.5.1.1 Price....................................................................................................... 5
1.5.1.2 Place........................................................................................................ 6
1.5.1.3 Product.................................................................................................... 6
1.5.1.4 Promotion................................................................................................ 7
1.5.2 Swot Analysis............................................................................................. 7
1.5.3 Porters 5 forces.......................................................................................... 8
1.5.3.1 Potential Entrants.................................................................................... 9
1.5.3.2 Substitutes.............................................................................................. 9
1.5.3.3 Suppliers powers................................................................................... 10
1.5.3.4 Buyers Powers....................................................................................... 11
1.5.3.5 Industry Rivals....................................................................................... 11
1.5.4 BCG