Go Green

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ARTICLE: NEW GREEN TECHNOLOGY AND ITS BENEFIT
1.0          INTRODUCTION
Malaysian must put a ‘price’ on carbon, set regulations and pour money into research and development and let Malaysian ingenuity meet the market force for clean energy. This strategy would not only help the world avoid the worst of climate change, it will end our dependence on hostile foreign regimes that we rely for oil. Everything that we would actually do in response to climate change would make us healthier as a country, stronger, more innovative, and more energy secure. This is not just generating power in the sense of light; this is about generating a power period. Malaysian has a chance to research, develop and sell clean energy technology in the form of solar, green retailing, green chemistry and transportation fuel before mega-economies such as China figure out that clean energy is the only way to grow and survive. We believe that a clean power is going to be the next great global industry. For example, states like Rhode Island can use tax breaks to lure clean-energy companies, positioning themselves to reap the benefits of the new green market. We must know that innovation is the path to climate and energy salvation (Ref.: www.projo.com). 2.0          MALAYSIAN GREEN INDUSTRIES REVOLUTIONS Setting the right pace for economic regeneration while addressing environmental issues, the Malaysian Government has successfully identified green technology as the emerging driver for sustainable economic growth. Coupled with the pledge by the Prime Minister of Malaysia to reduce the country’s Carbon emission of up to 40% by the year 2020 during the UNFCC COP Meeting at Copenhagen, Malaysian industries have risen to embrace this challenge in a favorable policy environment and develop Malaysia into the green economy hub in the ASEAN region. Following the successful initiation of the International Greentech & Eco Products Exhibition & Conference Malaysia (IGEM 2010) as the region’s largest green exhibition and conference in 2010, IGEM is set to rack up another notch in its standing as a hotbed in creating a vibrant mix of opportunities to help spur industries and institutions to adopt green technology and boost eco-technological innovators in the field of eco-design, eco-materials, eco-products and low carbon Green Technologies. Set as an annual event, IGEM is strategically positioned to take the Green lead in the region by converging like-minded industry players and professionals from various sectors, public and private, big and small, local and foreign, new as well as established, to explore and seize the many opportunities from the exciting and emerging green market in the country and the region. Moving towards commercialization of Green Technology that can diffuse through the market and become universally adopted, IGEM 2011 incorporating IGEM – Renewable Energy will continue to make thematic focuses on sustainable energy, renewable energy and green energy for adoption and start-ups, while providing an essential platform to launch, feature and showcase innovative eco-products, green technologies and services. It is a prestigious venue where green product buyers and sellers interact, transact and forge new partnerships and cross border collaboration. 3.0          GREEN RETAILING

The general term is used to describe a product that meets one of these criteria which has qualities that will protect the environment and has replaced artificial ingredients with natural ingredients. The American Marketing Association (AMA) defines Green Marketing as: a.       The marketing of products that are presumed to be environmentally safe. b.      The development and marketing of products designed to minimize negative effects on the physical environment or to improve its quality. c.       The efforts by organizations to produce, promote, package, and reclaim products in a manner that is sensitive or responsive to ecological concerns. Until recently, the retailing...
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