GM SWOT Analysis
General Motors Company is an American multinational automotive corporation headquartered in Detroit, Michigan. One of the top automaker companies in the world. General Motors most well known as GM has purchase several brands over the years. Everything started with William “Billy” Durant who was the founder of General Motors on September 16, 1908 (History and Heritage) Durant was a manufacturer of horse-drawn vehicles in Flint, Michigan but saw great opportunities in the automobile industry. As demand grew over the years so did GM. The automobile company bought Chevrolet, Vauxhall and Opel. GM opened many plants inside and outside the United States and they wanted to create “a car for every purse and purpose” (History and Heritage) World War I and II were hard times for every company but GM found opportunities on consumers who were eager to purchase goods that were not possible during war. The key to the success of GM was the innovative designs that made consumers felt in love such as Chevrolet Corvette and BelAir, Cadillac El Dorado. At the same time, the company supplied the Allies during war with trucks, tanks and airplanes. GM made a lot of money and more importantly learn from this experience. However, everything was not perfect as companies need to keep innovating and adjusting in order to keep leading an industry. Foreign automakers companies from Japan and Germany made efforts to compete against GM and export cars to the United States that were smaller and had better gas mileage and they were also better for the environment. This new types of cars brought interest to consumers and GM started experiencing losses in the market. Since GM was a large company it was very difficult to change direction. In order to compete against foreign companies, GM had to reorganize the company and compete as a single global company. In addition, GM purchase more brands to get a better variety of vehicles but the company still could not keep pace of the...
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