Glossary of New Media Terms
Glossary of New Media Terms
· Analytics- data and software used to report performance
· App- software that is used for business or entertainment. "application", "application program" and "software application" refer to virtually any type of program from spreadsheets such as Excel to media players such as iTunes to virtual reality games such as Second Life. However, the term specifically excludes essential control software such as the operating system
· Blog- type of webpage/site of a more personal nature, generally follow a chronological narrative. As posts appear in chronological order, most recent at top pushes earlier content down so not evergreen content
· CAN-SPAM Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003- governs what/how email can be broadcast to consumers
· CMS- Content Management System-warehouse (back-end) and display (front-end) content for use online- typically include a customizable outline/template for display
· Cookie- message sent from a website, stored on a user’s computer as a file, accessed by the website on subsequent visits.
· Flash (by Adobe previously called Macromedia Flash) is a multimedia platform created by Macromedia and currently developed and distributed by Adobe Systems. Since its introduction in 1996, Flash has become a popular method for adding animation and interactivity to web pages; Flash is commonly used to create animation, advertisements, and various web page components, to integrate video into web pages, and more recently, to develop rich Internet applications.
· Flash Drive- a small self-powered drive that connects to a computer directly through a USB port.
· HTML- Hyper Text Markup Language- the basic language used to display text and images on a website
· IAB Standards- The Interactive Advertising Bureau (IAB) is comprised of more than 400 leading media and technology companies who are responsible for selling 86% of
· Analytics- data and software used to report performance
· App- software that is used for business or entertainment. "application", "application program" and "software application" refer to virtually any type of program from spreadsheets such as Excel to media players such as iTunes to virtual reality games such as Second Life. However, the term specifically excludes essential control software such as the operating system
· Blog- type of webpage/site of a more personal nature, generally follow a chronological narrative. As posts appear in chronological order, most recent at top pushes earlier content down so not evergreen content
· CAN-SPAM Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003- governs what/how email can be broadcast to consumers
· CMS- Content Management System-warehouse (back-end) and display (front-end) content for use online- typically include a customizable outline/template for display
· Cookie- message sent from a website, stored on a user’s computer as a file, accessed by the website on subsequent visits.
· Flash (by Adobe previously called Macromedia Flash) is a multimedia platform created by Macromedia and currently developed and distributed by Adobe Systems. Since its introduction in 1996, Flash has become a popular method for adding animation and interactivity to web pages; Flash is commonly used to create animation, advertisements, and various web page components, to integrate video into web pages, and more recently, to develop rich Internet applications.
· Flash Drive- a small self-powered drive that connects to a computer directly through a USB port.
· HTML- Hyper Text Markup Language- the basic language used to display text and images on a website
· IAB Standards- The Interactive Advertising Bureau (IAB) is comprised of more than 400 leading media and technology companies who are responsible for selling 86% of