Globalization of Media: Key Issues and Dimensions
Globalization of Media: Key Issues and Dimensions
Mirza Jan Department of Mass Communication, Gomal University D.I.Khan (NWFP) Pakistan E-mail: mirzajan_5@hotmail.com Tel: +92-0966-9280461; Fax: +92-0966-9280100 Abstract This review paper discusses globalization of media and trends unifying widely different societies, integrating them into one World. Like all popular concepts meant to cover a variety of phenomena, both "interdependence" and "globalization" have many meanings. Developments have been increasingly characterized not by their growth dynamics but by their links to the process of globalization. Geographical closeness or cultural proximity helps media cross borders. This paper highlights that although American media play a prominent role in the global scene, media industries from a number of other countries are also heavily across the world. A handful of firms dominate the globalize part of the media system. Cable and satellite TV, which has been familiar to most Americans, Canadians, and some Europeans for years, is now expanding in most other countries of the world. Among the main issues in globalization of communications media are transborder data flow, cultural imperialism, media and, the flow of information. It discusses the key issues of the power of media ability to intervene in the course of events and to affect their outcome like: Media Markets, Audiences, Advertisers, Finance and Creative Content Keywords: Globalization, measuring globalization, Geographical Proximity, media system, Global Media, Theoretical Models of Cultural, Media and Power, Cultural Imperialism and Political Economy, Media Organizations and Policy and conclusion
1. Introduction
Globalization of media is not a term of global nature. As Sparks (2000) has argued, no media is genuinely global in nature. In addition, the so-called global media’s audience is ‘too small, too rich and too English-speaking to be considered inclusive.’ There is little evidence that supports the
Mirza Jan Department of Mass Communication, Gomal University D.I.Khan (NWFP) Pakistan E-mail: mirzajan_5@hotmail.com Tel: +92-0966-9280461; Fax: +92-0966-9280100 Abstract This review paper discusses globalization of media and trends unifying widely different societies, integrating them into one World. Like all popular concepts meant to cover a variety of phenomena, both "interdependence" and "globalization" have many meanings. Developments have been increasingly characterized not by their growth dynamics but by their links to the process of globalization. Geographical closeness or cultural proximity helps media cross borders. This paper highlights that although American media play a prominent role in the global scene, media industries from a number of other countries are also heavily across the world. A handful of firms dominate the globalize part of the media system. Cable and satellite TV, which has been familiar to most Americans, Canadians, and some Europeans for years, is now expanding in most other countries of the world. Among the main issues in globalization of communications media are transborder data flow, cultural imperialism, media and, the flow of information. It discusses the key issues of the power of media ability to intervene in the course of events and to affect their outcome like: Media Markets, Audiences, Advertisers, Finance and Creative Content Keywords: Globalization, measuring globalization, Geographical Proximity, media system, Global Media, Theoretical Models of Cultural, Media and Power, Cultural Imperialism and Political Economy, Media Organizations and Policy and conclusion
1. Introduction
Globalization of media is not a term of global nature. As Sparks (2000) has argued, no media is genuinely global in nature. In addition, the so-called global media’s audience is ‘too small, too rich and too English-speaking to be considered inclusive.’ There is little evidence that supports the
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