Globalization of Malaysian Music Industry
We live in a globalised world. Boundaries and differences are becoming increasingly blurred as globalisation takes over the course of human development. With the aid of information technology, we have become ever so advanced in many aspects beyond past generations. Thanks to the unlimited opportunities emerged from globalisation, we can have more frequent exchanging of ideas, trade, culture, education and so on, between a country and the rest of the world. Globalisation has made the world become relatively smaller, thus in a way, it can be said that the on-going trend makes it more viable for anyone who wants to make something of themselves, as the world today is practically an oyster of an entirely new level. If one as to wonder: what truly defines globalisation? To put it into perspective, it can be said that globalisation is a process of interaction and integration among the people, firms, and governments of different nations, a process driven by international trade and investment through the effective use of information technology. (Institute, 2013) This process can bring upon an overwhelming effect on our environment, culture, social-political systems, economic development and prosperity, and even on our physical well-being regardless of where we may be. (desirezunlimited, 2008)Music, as a matter of fact, has also enjoyed a much wider prospect from the global community due to globalisation, which happens to the key focus of the topic today - the Malaysian music industry amidst the dawning era of globalisation. As Malaysia has become more prosperous and economically developed, the local commercial music industry has also grown to be more important in the Malaysian society. Malaysian popular music today, although closely following the footsteps and styles of the western as well as international popular streams, the trend does indicate an individual sense of artistic expression in the contemporary Malaysian culture. Furthermore, we even get to see that there is a drastic increase in the number of radio stations and television channels broadcasting a wide variety of music for the past 15 years. (Chopyak, 2007)It is also during these past few years that we begin to witness the newly emerging and experimental local music scene has sprouted quicker than ever to be a force to reckon with in the international music arena. This is despite the history of Malaysian contemporary music being considerably young and the fact that the saturation level of internet users in the country has only picked up its pace in recent years. Malaysia, being a multiracial country comes from a much diverse musical background hence Malaysian music may offer an edgy marketability and versatility - for every ethnic group performs their own traditional music as well as sharing variousgenres of music. In spite of the many foreign imports of music in the Malaysian market, the local music industry is also a potpourri of Asian musical talents, recognising noteworthy artistes from Hong Kong, China, Singapore, Thailand, Philippines and Indonesia. It is the high-tolerance and openness of Malaysian consumers that encourage independent music makers in the country to step out of their shells by experimenting music with information technologies. Through simple networking platforms such as YouTube, Twitters and MySpace, we have young bold attempts by Malaysian musicians reaching out to a bigger audience globally. The following examples of Malaysian artistes receiving recognition are just the tip of the iceberg of evidence that shows the expanding level of Malaysian music industry in this globalised community. Dato’ Siti Nurhaliza is known in the Malaysian music industry as everyone’s favourite pop princess, singing memorable songs in Malay. After winning an unparalleled number of music awards in the country and regionally including Anugerah Industri Muzik(AIM) awards, Anugerah Bintang Popular awards, Anugerah Planet Muzik...
Please join StudyMode to read the full document