Globalization in Great Britain

Topics: Globalization, Economics, Marketing Pages: 2 (807 words) Published: November 16, 2012
Globalization is described as the process through which the regional societies, economics and cultures are becoming integrated by a global network of ideas of politics via, transportation, communication and trade. It is mostly assumed to be economic globalization or the integration of the nationally based economics into one international economy through foreign direct investment, trade or capital flow or the spread of technology.  The study below concerns the advantages and disadvantages of globalization in reference to Britain Advantages and disadvantages of globalization in Britain

Britain is one of the most developed nations of the world; this is in reference to its economic status compared to the international expectations. There are many advantages of globalization which Britain faces and helps to boost the nature of the activities. Lowering marketing costs is one of the advantages of globalization which Britain enjoy as whole. This is because globalization brings together various nations of the world thus they work together as one market. The products and services produced in Britain can easily reach the markets of the nations without the expenses of promotion and other mark4eting aspects like advertisement (Homann, Koslowski & Luetge, 2007). Reduction of cultural barriers to increase the global village effect is another advantage of globalization which enhances stiff development of Britain. All the cultural believes and activities of Britain which distinguishes it from the rest of the world. By breaking the barriers set by these cultures, the nation is able to adapt the global market and act like any0one else across the whole world. The scope of global market is enlarged in Britain and its neighboring nations. Brand image consistency is another advantage of globalization, through this process Britain is able to a consistent image in all the areas that it chooses to market its products or conduct any other commercial operations with. This is...
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