How many phenomenons have a global impact? If you are to count, they could be counted on your finger tips. Globalization is one of them. So before going to the advantages and disadvantages of globalization, lets us try to grasp this concept first. Simply put, globalization is an ongoing process of integration of regional economies into global network of communication and execution. Let me explain this a bit. Assume that you are a mango farmer in India and you grow very good quality mangoes over there. Obviously, your fruit is highly appreciated in India, but you also know that you shall get a better value in US. So the network of communication and execution that allows you to sell your fruit in US is basically, the phenomenon of globalization. (At least the Indian farmer is happy about advantages of globalization in India, he is earning a quick buck.) The advantages and disadvantages of globalization in India and other developing countries are very profound. Read more on advantages of globalization.
Globalization: Advantages and Disadvantages
Instead of giving a few pointers here and a few pointers there, explanation on these concepts should do more justice to the subject. Have a look at the following
Advantages and Disadvantages of Global Marketing
There has to be operational differences between various companies in different countries. What I mean to say is, a car manufacturer of UK will manufacture a car with a different operation than a car manufacturer in Italy (for example Jaguar and Ferrari). Both are trying to take advantage of the operational difference that they have between them. And both companies are trying to sell a car in America for a greater value. So if you want your product to have an appeal on a global scale, then obviously, marketing on a global scale is required.
Advantages of Global Marketing
* Lower Marketing Costs: If you are to consider lump-some cost then, yes, it is high, but the same cost even goes even higher if...
Please join StudyMode to read the full document