Globalization
No Logo
Brands, Globalization & Resistance
In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint can -- the targets of anti-corporate campaigns by activists and protesters?
Using hundreds of media examples, No Logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work - the dynamics of corporate globalization - impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands.
Free trade is a combined government/corporate construct that promotes an ideal environment for large multi-national companies to maximize profits. It is a system that allows a company that may or may not have begun as a manufacturer of a product to contract with factories, often in developing countries to make the product. This allows a company to move the manufacturing end of their business from factory to factory and country to country.
Proponents of this model will proudly say that allowing unfettered free market capitalism works for everyone. That ultimately, everyone is freer and the idea of hard work bringing the rewards of capitalism remains unchanged. But does a strictly profit motivated economy support this thesis?
This video takes all of this a step further and identifies how companies are no longer marketing a product but a lifestyle. Naomi Klein explains the implications, the problems and the growing resistance to this economic model. It makes a complex issue entertaining to watch and understandable. Ms Klein is a visionary, making this definitely worth watching.
The cost of materials generally are such that a company has a limited amount of control. A shoe manufacturer for example, will have basically the same cost for materials regardless if the plant is located in Mexico, China or the United States. Not being tied to a
Brands, Globalization & Resistance
In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint can -- the targets of anti-corporate campaigns by activists and protesters?
Using hundreds of media examples, No Logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work - the dynamics of corporate globalization - impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands.
Free trade is a combined government/corporate construct that promotes an ideal environment for large multi-national companies to maximize profits. It is a system that allows a company that may or may not have begun as a manufacturer of a product to contract with factories, often in developing countries to make the product. This allows a company to move the manufacturing end of their business from factory to factory and country to country.
Proponents of this model will proudly say that allowing unfettered free market capitalism works for everyone. That ultimately, everyone is freer and the idea of hard work bringing the rewards of capitalism remains unchanged. But does a strictly profit motivated economy support this thesis?
This video takes all of this a step further and identifies how companies are no longer marketing a product but a lifestyle. Naomi Klein explains the implications, the problems and the growing resistance to this economic model. It makes a complex issue entertaining to watch and understandable. Ms Klein is a visionary, making this definitely worth watching.
The cost of materials generally are such that a company has a limited amount of control. A shoe manufacturer for example, will have basically the same cost for materials regardless if the plant is located in Mexico, China or the United States. Not being tied to a