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Especially in last century, the concept of globalization came out with developing technology which brings communication and transportation facilities. Actually globalization represents economical integration and means fewer barriers between countries. But it is seen that with globalization, cultural domination has risen up as a sort of power. So, globalization affects the cultures, to some people it is bad, to some it is good. Julia Galeota argues that globalization threaten cultural diversity negatively. She tells that with globalization, American imperialism came out. Because American products reached to whole world and they mean more than a simple consumer goods for local people. So, now there is an American domination that cannot be ignored in whole world and this domination give damages to local markets economically and culturally. The surprising part of this domination is that the majority of the world believes that American culture is superior to the others, the lesser ones. America’s strategy to convince people for this belief is very effective. With their marketing strategy, they offer coolness, happiness and richness. They are advertising not only with American idols, they also use local idols too. Clearly, she is not asking if Americanization is a negative or positive phenomenon; instead of that she argues that globalization came out as Americanization that affects other cultures. On the other hand, Philippe Legrain argues that globalization does not threaten cultural diversity. Even though it provides people freedom against to tyranny of geography and also it helps to revitalization of cultures and serves to cultural artifacts through foreign influences, technologies and markets. He declares that the American spread is not as same as t is seen. For example it is talked that Hollywood is dominating the media sector in whole world, but Hollywood is not purely American; many studios belong to foreigners and all the artists are not American at all. Or...
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