Preview

Globalised Automobile Industry

Powerful Essays
Open Document
Open Document
2375 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Globalised Automobile Industry
The globalized automotive industry

Abstract This review was carried out to give an overview of the vast automotive industry. The automobile industry in the 21st century is filled with competition, innovations and new strategies (operational strategies, functional strategies, manufacturing strategies etc) which differentiate it from all other leading industries. The collaborations and joint ventures have played an important role in the development of the automobile industry which is further divided into two parts i.e.: (1) the production of parts, and (2) the final assembling. This research also shows how the recession has affected the automotive industry globally and its impact on the Indian automotive industry (the Maruti Suzuki case).

Keywords: automobile, automotive, recession, integration, globalization

Introduction and features The automotive industry is distinctive because of its extremely concentrated firm Structure: a small number of giant companies exert an extraordinary amount of power over smaller firms. Eleven lead firms from three countries, Japan, Germany and the USA, dominate production in the main markets. Global vehicle production has more than doubled since 1975, from 33 to nearly 73 million in 2007. The opening of new markets in China and India has helped to drive the pace of growth. Extremely concentrated firm structure in the industry creates high barriers to entry and limits the upgrading prospects for smaller firms. A new vehicle design typically requires more than 30,000 engineering hours, takes 3–5 years to complete and needs several billion dollars of up-front investment.
While seven countries accounted for about 80% of world production in 1975, 11 countries accounted for the same share in 2005.World vehicle production grew at an annual average rate of around 2% in the period 1975-1990, rising to around 3% in 1990-2010. Low rates of motorisation and huge



References: * www.scribd.com/.../Globalization-of-Indian-Automobile-Industry-co * smspup.ac.in/imsj/april2009/imsj-april-2009-9.pdf * www.scribd.com/.../Economic-Recession-2008-2009-Impact-on-Indi * www.siliconindia.com/.../Recession_cripples_Indian_auto_industry-n... * www.markedbyteachers.com/.../fa-a-a-impact-on-au... - United Kingdom * www,motorbeam.com * www.wikipedia.com

You May Also Find These Documents Helpful

  • Powerful Essays

    project 340

    • 4718 Words
    • 14 Pages

    The auto industry is highly concentrated. The top 10 global automakers account for roughly 80% of the worldwide production and nearly 90% of total vehicles sold in the U.S.…

    • 4718 Words
    • 14 Pages
    Powerful Essays
  • Better Essays

    Furthermore, the industry is in the mature stage and has achieved economies of scale through mass production. The new, successful companies in the auto industry are now conceived through joint ventures such as GM and Shanghai Automotive Industry in China. Emerging automobile companies…

    • 1239 Words
    • 5 Pages
    Better Essays
  • Good Essays

    The automotive industry is a tremendous contributor to the comprehensive level of economic growth experienced throughout the twentieth century. With the peak of industrialization finally realized, there existed opportunity for development and modernization of societies around the world. With this in mind, opportunity was present for the production of automobiles for use around the world as well. This substantial demand created the economic opportunity for companies such as General Motors to begin building their empires. As one of the first companies to become a strong contributor in the industry, General Motors quickly placed itself…

    • 298 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Global vehicle production has more than doubled since 1975, from 33 to nearly 73 million in 2007. The opening of new markets in China and India has helped to drive the pace of growth. While seven countries accounted for about 80% of world production in 1975, 11 countries accounted for the same share in 2005.( Starkey,K. & McKinlay, A 2007: 89)…

    • 3683 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    European Car Industry

    • 5658 Words
    • 23 Pages

    Bibliography: Figure 1: shows that Europe accounted for around 32% of global vehicle production in 2003 (-4% in productivity since 1998).…

    • 5658 Words
    • 23 Pages
    Powerful Essays
  • Better Essays

    Many companies within the United States and world may look to the automotive industry as a possible “cash cow.” This is due to the large inelastic demand followed with a hefty pay off per sale. As a company interested in entering the automotive industry competition, one may find that it is easier said than done. Since 1860, there have been over 1,800 manufacturing companies that have…

    • 1888 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Global excess capacity for the automobile industry is estimated to average 30.5 million vehicles per year from 2009-2011.9…

    • 530 Words
    • 3 Pages
    Good Essays
  • Best Essays

    The role of the automotive industry in U.S economy is quite important. Given the multiplier effect, its impacts on other industries such as glass, steel and rubber, so it is considered an industry that shows some level of welfare in the economy one that has a greater share of production in manufacturing. The automobile industry provides thousands upon thousands of jobs, and in the last century the automobile has revolutionized the world, and become an indispensible aspect of the global culture. In the past, investing in the automobile industry was not considered risky; however with the bankruptcy of GM, investors might begin thinking twice about investing in this particular industry.…

    • 1881 Words
    • 8 Pages
    Best Essays
  • Powerful Essays

    Gm Company Profile and Swot

    • 4432 Words
    • 18 Pages

    The automotive industry has been playing a leading role in high growth in economies throughout the world since the industrial revolution. It is a sector characterized by not only tremendous potential growth, but also very high profile trade disputes, and intense competition. In the 21st century, the automotive industry confronts greater challenges as the industry undergoes fundamental changes.…

    • 4432 Words
    • 18 Pages
    Powerful Essays
  • Powerful Essays

    The car industry environment is very complex due to the large number of product markets, buyers, suppliers and customers, which spread across the globe. As such, it has often been described as "the industry of all industries".…

    • 3191 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    The Automotive Industry

    • 2281 Words
    • 6 Pages

    Economics Automobile Industry There is no industry more present in the world-wide community than the automobile industry. The automobile has changed the lives, culture, and economy of the people and nations that manufacture and demand them. Ever since the late 1800s when the first "modern" car was invented by Benz and Daimler in Germany, the industry has grown into a billion dollar industry affecting so many aspects of our lives. There are more than 400 million passenger cars alone on the roads today. During the early part of the twentieth century, the United States was home to more than 90 percent of the world 's automotive industry, but has shrunk to about 20 percent in today 's world. This drastic change has occurred by the booming economies in such nations as Japan, Germany, Canada, France, Italy, and other nations. The US auto industry "sales totaled $205 billion, or 3.3 percent of the total Gross Domestic Product." (Tardiff 394) By the end of 19th century, there were about 500 auto manufacturers, but that number dropped sharply to 23 by 1917, and today the Big Three dominate the market. Ford, General Motors, and Chrysler make up the Big Three which account for 23 percent of the world 's motor vehicle production in 1997, with the Japanese industries coming in second, producing 21 percent. Germany produces 9 percent, Spain, France, South Korea, and Canada each produce 5 percent of the international market in 1997. In the US alone, the auto industry, which includes it 's 500,000 car-related businesses, create 12 million jobs. The automobile is clearly an oligopoly, but each company 's control of the market has gradually diminished because of rising foreign competition. The US has three main auto manufacturers, Japan has five major producers as does Germany. Each of these companies produce differentiated versions of the same product, have control over their products ' prices, and rely heavily on non-price competition. Each company produces a new line of cars for…

    • 2281 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    The German automotive industry with about 720,000 jobs is one of the biggest industries and dominant employers in Germany and one of the biggest automotive industries in the world (Herbst, 2009). With brands like Mercedes Benz, Volkswagen, Opel, BMW, Audi and Porsche this industry is major in car manufacturing and technology. According to Taylor (2010) Volkswagen “is the No. 1 automaker in Europe, the No. 1 foreign automaker in China, and currently ranks second in Brazil”. In most cases German cars are more expensive than foreign, especially Asian, imports. Therefore the client base in that industry has an attractive, above average income. With the price advantage the Asian car industry is also a big competitor. Growth rates are continuing to rise after a massive decline during the worldwide financial crisis. Future development potentialities are renewable energies, electronic cars, and hybrid or hydrogen powered engines. Potential threats are government regulations on CO2 emissions and a possible general speed limit on the “Autobahn”, the German highway system which would decrease sales for the big German manufacturers and increase sales for cheaper imports. This industry has a lot of growth potential and a lot of development possibilities. Based on the facts the best decision would be to take a client from the German automotive industry.…

    • 2473 Words
    • 10 Pages
    Best Essays
  • Good Essays

    The automotive industry is considered to be an oligopoly. There are few large firms capturing the majority of the market share. There are significant entry barriers and there is potential for product differentiation and imperfect availability of information. Being an oligopoly makes it a highly competitive market with immense price competition and therefor weak profit margins. Having used the Porter's 5 forces model (see Table 1), two main driver of competition could be identified. The convergence of technology and design within the industry led to an increase in competition. The former distinctive differences and the variety of technologies that once distinguished different cars from different manufacturers were now gone due to the promotion of global models. All large car manufacturers were now offering a more similar product concerning technology and design. The second driver of competition was a broader competitor base that accompanied the capture of emerging markets. Even though the entry barriers in the global automobile industry are high due to huge capital requirements, economies of scale and technological know-how, there were still companies who managed to enter the market. Above all, this was possible due to cheap labor cost in those regions. Especially Toyota, that introduced the Lean production system that later became industry standard was very efficient in cost saving. Having a regional advantage of producing at low cost and therefor being able…

    • 1242 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    THE DEFINITION The International Monetary Fund defines globalization as the growing economic interdependence of countries worldwide through increasing volume and variety of cross-border transactions in goods and services, free international capital flows, and more rapid and widespread diffusion of technology. Meanwhile, The International Forum on Globalization defines it as the present worldwide drive toward a globalized economic system dominated by supranational corporate trade and banking institutions that are not accountable to democratic processes or national governments. While notable critical theorists, such as Immanuel Wallerstein, emphasize that globalization cannot be understood separately from the historical development of the capitalist world-system the different definitions highlight the ensuing debate of the roles and relationships of government, corporations, and the individual in maximizing social welfare within the globalization paradigms. Nonetheless, it is clear that globalization has economic, political, cultural, and technological aspects that may be closely intertwined. Given that these aspects are key to an individual's quality of life, the social benefits and costs brought upon them by globalization generate strong debate.…

    • 1931 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    maruti suzuki

    • 3799 Words
    • 16 Pages

    In the early 21st century, with the original four Asian Tigers at or near to fully developed status, attention has increasingly shifted to other Asian economies such as China and India, which are experiencing rapid economic transformation at the present time and are thus leading a sort of redistribution of the epicenter of global innovative activities. Not only so, it is also being widely contended that these emerging new economies that have already shown capacities to alter the balance of the international division of labour in their favour i.e. demonstrated capabilities which might drastically change the world’s technological map. The apparent tendency is conjectured to have risen from some substantial amount of cumulative deepening and technological upgrading of the enterprises (at least in some industries, if not all) within these economies.…

    • 3799 Words
    • 16 Pages
    Powerful Essays