GLOBALISATION OF ENTERTAINMENT INDUSTRY IN INDIA
INTRODUCTION TO GLOBALISATION(HSS F317)
* Sankalp Bhatia
Mr. T. Chakraborty
* Tanish Anand Department of Humanities and Languages * Manas Lohani
* Akshit Sandooja
* Keshav Khanna
A comprehensive report always requires the goodwill, encouragement, guidance and support of many people. We would like to thank the Instructor in-charge of the course, Mr. Tathagato Chakraborty for allowing us to explore new aspects about report writing through this exercise. We are grateful to our instructor for giving an opportunity to prepare a report on the topic “Globalisation of Entertainment Industry in India”. Also, we would like to thank him for his unflinching support and guidance. We also acknowledge with gratitude the consistent cooperation received from the BITS Library staff. The books they provided us served as an ideal data source which helped us throughout in the development of this report. We wish to express our appreciation to the enormous help given by our friends who spared a great amount of their valuable time in going through the manuscript and providing suggestions.
* Indian Film Industry
* Current Situation
* Emergence of new sources of income
* Digitalisation of screens and increase in the number of screens * Foreign Investment
* Shooting in foreign locations
* Emerging 3D cinema and Advanced VFX
* New Market Techniques
* Indian Music Industry
* Effect on Bollywood
* Effect on Indian classical music
* Effect on musical instruments
* Indian Television Industry
* Entry of foreign players
* Case Study – Star Network
* Rating Wars
* Foreign content and storylines
* Challenges faced by the industry
* Case study on viewership in Delhi
The Globalisation of Indian Entertainment and Media (E&M)Industry-An introduction India’s entertainment economy is growing rapidly, and the world is taking note.The country is among the world’s youngest nations, with more than half a billion people under the age of 25. With favorable demographics and a rise in disposable incomes, the propensity to spend on leisure and entertainment is growing faster than the economy itself. Enticed by economic liberalization and the huge volume of demand for leisure and entertainment, many of the global media giants are starting to set shop in this country, once known as a land of snake charmers. In recent years, the Indian entertainment and media (E&M) industry has out-performed the Indian economy and companies from all over the globe are increasingly envisioning their growth linked to emerging and developing giants like India, which is why they are now focused on growing and branding their businesses in this market.
The E&M industry-The major segments
The media and entertainment industry consists of many different segments under its folds such as television, print, and films. It also includes smaller segments like radio, music, OOH(Out of Home Media is an advertising medium which reaches out to the 'difficult-to-reach' and SEC A consumers wherever they are, thus offering the advertiser an all day primetime.), animation, gaming and visual effects (VFX) and Internet advertising. Entertainment Industry in India has registered an explosive growth in last two decades making it one of the fastest growing industries in India. From a single state owned channel, Doordarshan in the 1990s to more than 400 active channels,the E&M industry is galloping, even through tough times when others are facing recession.
SIZE OF INDUSTRY
The domestic entertainment industry was estimated at nearly Rs 225.0 billion and provided employment opportunities for nearly 6.0 million people in the year 1999. In terms of...
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