Globalisation and Heterogeneity and Homogeneity
TOPIC – Globalisation
INTRO – FOCUS ON THE INTERNET? OR JUST TECHNOLOGICAL ADVANCEMENT? – Explore both sides and end with my conclusion... or better to pick a side?yeah well lets go nyeah well lets go n
The impacts of globalisation are complex and multidimensional and have been intensely debated in the academic literature. Likewise, globalisation and its impacts have also gained attention in relation to the mass media, yet findings on the ways in which media globalisation has impacted Australian media culture are mixed. In this paper, we examine the outcome of media globalisation in relation to the internet. In doing so, debating the cultural consequences of globalisation for Australian will reveal an unresolved argument between three basic positions: the homogenisation thesis, in which globalisation leads to cultural convergence; the heterogenisation thesis, which posits cultural wars between Western globalisation and its opponents; and the hybridisation thesis in which globalisation encourages a blending of the diverse set of cultural repertoire made available through cross-border exchange. ADD - my opinion?
GLOBALISATION DEF,
I will provide evidence that the new global information flow provides the communication platform, on which a new global society emerges. – pick a side
The mass media is a form of communications that reach and influence large numbers of people (REFERENCE). Due to the influence’s of globalisation, defining mass media is starting to evolve into something no longer clear cut, and refers collectively to all media technologies including the internet, which is widely used for mass communications (REFERENCE). STATISTICS
Media and communications has played a vital role in globalization by being an enabler of globalization and a transformation agent of social, cultural, and political structures.
ADD MEDIA THE INTERNET AS EXAMPLES!! And australia
HOMOGENISATION – add McDonaldisation
Globalisation has been associated with a
INTRO – FOCUS ON THE INTERNET? OR JUST TECHNOLOGICAL ADVANCEMENT? – Explore both sides and end with my conclusion... or better to pick a side?yeah well lets go nyeah well lets go n
The impacts of globalisation are complex and multidimensional and have been intensely debated in the academic literature. Likewise, globalisation and its impacts have also gained attention in relation to the mass media, yet findings on the ways in which media globalisation has impacted Australian media culture are mixed. In this paper, we examine the outcome of media globalisation in relation to the internet. In doing so, debating the cultural consequences of globalisation for Australian will reveal an unresolved argument between three basic positions: the homogenisation thesis, in which globalisation leads to cultural convergence; the heterogenisation thesis, which posits cultural wars between Western globalisation and its opponents; and the hybridisation thesis in which globalisation encourages a blending of the diverse set of cultural repertoire made available through cross-border exchange. ADD - my opinion?
GLOBALISATION DEF,
I will provide evidence that the new global information flow provides the communication platform, on which a new global society emerges. – pick a side
The mass media is a form of communications that reach and influence large numbers of people (REFERENCE). Due to the influence’s of globalisation, defining mass media is starting to evolve into something no longer clear cut, and refers collectively to all media technologies including the internet, which is widely used for mass communications (REFERENCE). STATISTICS
Media and communications has played a vital role in globalization by being an enabler of globalization and a transformation agent of social, cultural, and political structures.
ADD MEDIA THE INTERNET AS EXAMPLES!! And australia
HOMOGENISATION – add McDonaldisation
Globalisation has been associated with a
References: Holton, Robert (2000) ‘Globalization’s consequences’. The Annals of the American Academy of Political and Social Science 6(3): 140-152. Nader, Asgary and Alf H. Walle (2002) ‘The cultural impact of globalisation: Economic activity and social change. Cross Cultural Management 9(3): 58-70. Mass media and ideological globalisation falseFotopoulos, Takis. The International Journal of Inclusive Democracy[pic]2. 4[pic] (Nov 2006). 12-28.