Global E-Commerce: Market Entry & Market Management

Topics: International trade, Globalization, Strategic management Pages: 7 (2204 words) Published: October 6, 2012
Global e-Commerce: Market Entry & Market Management
The growth, integration, and sophistication of ICT are changing our society and economy. The emergence of the Internet as a general communication channel has opened the opportunity for e-Commerce to expand worldwide. E-Commerce is now viewed by researchers and practitioners as providing the future direction in which organizations must move. Diffusion of the Internet has led to significant shifts in the methodology of operating business globally. Therefore, it is both an interesting and challenging issue to address, explore, and conceptualize proliferation of e-Commerce and also adoption and cultural resistance and evolution for global consumers. This analysis will use four different class reading to discuss the topic, global e-commerce. The readings are “Getting Paid For Your Sales-by Dagmar Grieder”, “Educator Insights: International Marketing Blunders Revisited-Some Lessons for Managers-by Tevfik Dalgic & Ruud Heijblom”, “Information ICTs and Small Enterprise: Findings from Botswana-by Richard Duncombe & Richard Heeks”, and “Trade Wars: The Exaggerated Impact of Trade in Economic Debate-by Richard B. Freeman”. The analysis will be discussed from four different directions, the knowledge of export sales, the blunder of getting into international business, the relationship between international business and consumers in ICTs environment, and the impact from global economy. E-Commerce Overview

An overall revolutionary wave of e-commerce has taken the world into a new extraordinary different decade. Business models across the world also continue to change drastically with the advent of e-Commerce and this change is not just restricted to USA. Other countries are also contributing to the growth of e-Commerce. For example, the United Kingdom has the biggest e-commerce market in the world when measured by the amount spent per capita, even higher than the USA. The Internet economy in UK is likely to grow by 10% between 2010 to 2015. This has led to changing dynamics for the advertising industry Among emerging economies, China's e-Commerce presence continues to expand. With 384 million internet users, China's online shopping sales rose to $36.6 billion in 2009 and one of the reasons behind the huge growth has been the improved trust level for shoppers. The Chinese retailers have been able to help consumers feel more comfortable shopping online. There are the other three reasons, which could explain the high growth of China’s e-Commerce. Firstly, the nation paid much attention to the information technology infrastructure. Secondly, many universities and institutes have applied to the research on e-commerce, and conferences on e-commerce have been taken place all over the country. Thirdly, e-commerce applications have been overwhelmingly spread out by enterprises and websites. In a word, the e-Commerce has shown the powerful strength to influence the modern life style, and changed the way of doing business right now.

The Knowledge of Exports Finance
Export financing enables businesses to bring their products all over the world. There are a lot of benefits to a business selling overseas, but there can also be a lot of financial risk involved as well. It is important to fully understand the risks and the government regulations before selling overseas. If done right though it can be a very profitable venture, and can sometimes bring a business more profit than selling in the United States. Dagmar Grieder is a former banking executive with BankOne and earlier with NationsBank and its predecessor banks with over thirty years of domestic and international banking experience. She answers the most of frequently asked question in the reading, “Getting Paid for Your Export Sales”. The reading starts from discussing about the risk of doing business in foreign country, and what tools could protect your business to decrease the risk. When you deal with a buyer...
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