Global Village

Topics: Marshall McLuhan, Technology, Media Pages: 2 (558 words) Published: April 25, 2013
what is meant by Global Village.

The late Marshal McLuhan, a media and communication theorist, coined the term, “global village” in 1964 to describe the phenomenon of the world’s culture shrinking and expanding at the same time due to pervasive technological advances that allow for instantaneous sharing of culture (Harris 2007). The term itself simple suggest that a global village refers to the act of virtually transforming the world into a village. This implies a hypothetical reduction geographical distance from one corner of the world to another through better transportation and the media which allows people to be on contact with other parts of the world more quickly and more easily than ever before.

Media can be referred to as instruments through which information can be relayed between a receiver and a statement. It can be categorized into electronic, audio-visual and print media. According the Chidley (1999), most of knowledge among people is acquired purely through media and connectivity, and networking of individual concerns controls the universe. The advancement in technology has had a major impact on global communication networks causing the collapse of time and space enabling people and organization around the world to interact and work together. The speed at which the information is relayed in the world has an enormous impact on a person’s life today. It is through media that people can connect with each other around the world as promptly as it would have taken to connect to each other with incredibly short distances. It is the technology that comes with this electronic media that allow us to react and act to global issues at a speed similar to face to face communication. McLuhan speculated that global media would foster the development of a tribalized society in which individuals would interact with a larger group. Computer networking is the centralizing technology that has caused the development of this global...
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