Since its release in 2010, Apple's iPad has been a market leader in this new device category. Keen to mimic Apple's success many companies from internet search giant Google to rival OEMs such as Samsung have launched their own tablets, however Apple still currently hold the majority of the tablet market. Between 2011 and 2012 Apples market share slipped below 50% of the first time, suggesting that fierce competition from rivals may finally topple Apple's dominance. Visiongain has determined that the value of the global tablet market in 2013 will reach $53.6bn.
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Key amongst Apple's new rivals are Microsoft who is simultaneously trying to capture market share from apple in both the smartphone and tablet spaces. By mimicking Apple's supply chain model Microsoft are making a clear bid for dominance in the tablet market, but with insignificant sales and market share in 2013, will they have triumphed in 2018?
The report forecasts the tablet market, in detail by region and by price point. The report also analyses 20 leading companies in the tablet space along with information on tablet demographics and consumer usage, and also provides information on vendor and operator strategies for succeeding in the tablet space.
What makes this report unique?
Our reports have a unique blend of primary and secondary sources providing informed opinion. This approach allows insight into the key drivers and restraints behind sales developments, as well as identifying the leading companies. The report also presents a unique blend of qualitative analysis combined with extensive quantitative data including global, submarket and national markets forecasts from 2013-2018 - all highlighting strategic business opportunities.
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