Strategic management in any organization , whether big or small, whether it is profit- oriented or non-profit oriented, whether government-run or privately managed, whether in manufacturing sector or in services industry, whether a domestic player or an export oriented unit – has got a new strategy today. This dimension is also called as ‘G LOCAL’ vision. G LOCAL is a strategy followed by organization which is a combination of companies own global strategy and new local strategy which is host country dependent.
G LOCAL = Global strategy + local elements
This is really interesting and worth analyzing for all managers, leaders and entrepreneurs of today’s progressive, knowledge-based corporations, this ‘G LOCAL’ element is now an important part for all successful organizations.
Christopher A. Bartlett in his book, ‘Managing across Borders’, classify the three types of organizational strategies: (i) a single globally coordinated strategy, (ii) a multinational strategy favouring strong national responsiveness and (iii) a core global standard strategy with some localized elements. This is also known as the ‘G LOCAL’ strategy, and deals with the localization of the global strategy. What are the key elements of this ‘G LOCAL’ strategy? Rather than term them as elements, it is better to call them as the ‘G LOCAL’ mix. This is so, because the resultant effect is a combined synergy of the 3 key constituents of this mix: Mission, Resources and Locus (Geography + Control). Mission refers to the goal. Resources refer to men, material, machine, money and management. Geographical locus specifies region/ location and control.
Therefore a ‘G LOCAL’ strategy incorporates the adaptation or customization of the worldwide resources, objective and location of a firm to suit regional requirements in order to attain competitive advantage. Examples of ‘G LOCAL’ strategy abound among the multitudinous knowledge-based... [continues]
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