Global Notebook Market - Analysis
1. Introduction
The Notebook or the Laptop industry has faced a tremendous growth in the past few years, mainly because of an increase in the disposable income by the people and secondly due to the continuous growth in technology. The notebook market has increased its sales by a huge margin and which keeps on increasing everyday. The biggest competitors in the notebook business are the likes of Apple, IBM, Dell, Hewlett-Packard etc.
1.1 Global Notebook Market
The PC market consists of both Desktops and notebooks. There are tablet PC’s also available but its market share is comparatively lower than that of desktops and notebooks. The Global PC market is segmented on the basis of the hardware support and IT related software support. The PC has experienced a tremendous growth in the last 3 or 4 years. The global PC market generated total revenues of $183.5 billion in 2007, representing a compound annual growth rate (CAGR) of 7.6% for the period spanning 2003-2007 (Datamonitor, Global PC’s 2008). The leading brands in the market are Dell, Hewlett-Packard, Lenovo, Sony, Apple and Acer. All these brands deal with hardware and software support whereas Hewlett-Packard offers a complete product portfolio spanning across personal computing, imaging and printing related products and services, and technology solutions (Datamonitor, Global PC’s 2008). Even Sony has diversified its product line by producing other electronic gadgets for the consumer, such as televisions, MP3 players etc. All these companies are spread through the world trying to create a competitive advantage over the other. There are a few local PC manufacturers but their market share is comparatively very low. According to Datamonitor’s research in 2008, the volume of Desktop PC’s in the market was 59.6% and the notebook market comprised of 40.4%. The market share of apple had significantly improved in the last few months. According to Ron Schenone, Apple had an 8.5% share of the market for the 2nd
The Notebook or the Laptop industry has faced a tremendous growth in the past few years, mainly because of an increase in the disposable income by the people and secondly due to the continuous growth in technology. The notebook market has increased its sales by a huge margin and which keeps on increasing everyday. The biggest competitors in the notebook business are the likes of Apple, IBM, Dell, Hewlett-Packard etc.
1.1 Global Notebook Market
The PC market consists of both Desktops and notebooks. There are tablet PC’s also available but its market share is comparatively lower than that of desktops and notebooks. The Global PC market is segmented on the basis of the hardware support and IT related software support. The PC has experienced a tremendous growth in the last 3 or 4 years. The global PC market generated total revenues of $183.5 billion in 2007, representing a compound annual growth rate (CAGR) of 7.6% for the period spanning 2003-2007 (Datamonitor, Global PC’s 2008). The leading brands in the market are Dell, Hewlett-Packard, Lenovo, Sony, Apple and Acer. All these brands deal with hardware and software support whereas Hewlett-Packard offers a complete product portfolio spanning across personal computing, imaging and printing related products and services, and technology solutions (Datamonitor, Global PC’s 2008). Even Sony has diversified its product line by producing other electronic gadgets for the consumer, such as televisions, MP3 players etc. All these companies are spread through the world trying to create a competitive advantage over the other. There are a few local PC manufacturers but their market share is comparatively very low. According to Datamonitor’s research in 2008, the volume of Desktop PC’s in the market was 59.6% and the notebook market comprised of 40.4%. The market share of apple had significantly improved in the last few months. According to Ron Schenone, Apple had an 8.5% share of the market for the 2nd
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