Global Media, Neoliberalism and Imperialism

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According to Robert McChesney’s “Global Media, Neoliberalism, and Imperialism”, we live in an era of globalization, technological revolution, and democratization. He goes on further to say that media and communication influence all these processes and that the general population perceives this as a natural and inexorable force. The author then presents, what he thinks, is a better term to describe this and that is Neoliberalism. Neoliberalism refers to the policies and processes in which a relative handful of private interests are permitted to control the greatest amount of social life in order to maximize their personal profit. I agree with McChesney in that globalization is not a natural force but rather contributed to Neoliberalism. Evidence to support this can be seen through the actions of the United States of America and the United Kingdom when UNESCO unveiled the MacBride Report. Both Ronald Regan (Former U.S. President) and Margaret Thatcher (Former British Prime Minister) decided to withdraw their countries from UNESCO due to the fact that the McBride Commission threatened their current control on global media. In order to preserve their own personal interest, they made a decision that heavily impacts how our media globalizes today in that those two countries now control the majority of global media. In Marwan M. Kraidy’s “Hybridity in Cultural Globalization,” Kraidy talks about the relationship between hybridity and hegemony. The term hybridity is very ambiguous and can be termed in a mixture of ways in order to fit various theoretical explorations and political agendas due to the fact that the term is not universally defined in a specific manner. It has been defined and redefined time and time again. However, a general understanding of the term is that hybridity refers to the combination of various cultures in a multitude of different contact zones. With that said, there is clear evidence to suggest that...
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