Global Media and Constructivism: Media Globalization Plays a Significant Role in Global Culture

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Global Media and Constructivism
Media globalization plays a significant role in the global culture. It can be very convenient for people in different countries to exchange information. Also, the exchange of trade and products between the countries has become convenient and simple too. Nowadays, the rapid changes in technology have been increased to a new media platform, so the evolution of media is important to explore. From my view point, the globalization of media leads to better-informed citizens. Moreover, I agree with the statement that global media contributes to the creation of a global village because it can help share cultures, and constructivists can investigate global change and transformation. But the global village also has some disadvantages, like problems with political control of the media. Media globalization cannot be stopped. It is a result of new communications technology, and it is also the prerequisite and facilitator for all other forms of globalization. Because of new technology, such as the growth of satellite broadcasting, phone system and cross-border advertising, the way people accept information has changed. At first, people get information from newspapers and books, and then it evolved into the computer and Internet. The spread of the Internet and global communications media has expanded our information society into a global information society, and the one aspect of the globalization of the media is the multinational media company and market dominance. So, some people think that without mass media there would be no contemporary consumer society which means no globalization. In short, the media network cannot survive without the technological innovation. In addition, the media evolved from single to multiple, from national to the global, and also from developed areas to underdeveloped areas. Some people believe that the globalization of media does not lead to better- informed citizens because political control of the media, and people do not know the information that they find in the media or Internet is reliable or not. Idealism argues that “the most fundamental feature of society is social consciousness” (The Globalization of World politics, PP163). In short, idealism does not disregard the material forces such as media power, but the meaning of these material forces are not given by nature but driven by human interpretation. So, an idealist view of global media argues that people get their social consciousness not from natural truth, but from other people who create the information. For example, if the growing media monopolies and government deregulation have diminished the quantity, quality, and diversity of political content in the mass media, citizens never get the truth. Therefore, the globalization of media under government control can lead to worse- informed citizens. However, I think that the globalization of media can lead to better-informed citizens because it changes people’s perception and habits, and it also expands the horizons of people. According to the movie, “Global media for a global culture?” many years ago, there were no Asian people who knew the Christmas festival or Halloween, but these two western festivals have become two of the most popular festivals in China, Japan and Korea because the transnational media corporations came to Asia. As normative structure theory mentioned that “actors adhere to norms not only because of benefits and costs for doing so, but also because they are related to a range of self” (The Globalization of World politics, PP163). This is means the global media has an impact on culture, and these new beliefs not only constraint actors, they also constructed categories of meanings in their identities and interests, and define standards of appropriate conduct which can lead to better-informed citizens. Therefore, people can share similar culture and viewpoint which means the distance between the people become closer. People in some...
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