Global Marketing Plan

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CHAPTER I
BUSINESS AND ECONOMIC
THE TAIWAN
Economy
Taiwan has a developed capitalist economy with gradually decreasing guidance of investment and foreign trade by the Republic of China (ROC) government which governs Taiwan. In keeping with this trend, most large government-owned banks and industrial firms have been privatized. Real growth in GDP has averaged about 8% during the past three decades. Exports have grown even faster and since World War II, have provided the primary impetus for industrialization. Inflation and unemployment are low; the trade surplus is substantial; and foreign reserves are the world's fourth largest. Agriculture contributes 3% to GDP, down from 35% in 1952, and the service sector makes up 73% of the economy. Traditional labor-intensive industries are steadily being moved off-shore and replaced with more capital- and technology-intensive industries, as well as creative industries. Taiwanese investors and businesses have become major investors in mainland China, Vietnam, Thailand, Indonesia, the Philippines, and Malaysia. The tightening of labor markets has led to an influx of foreign workers, both legal and illegal. Because of its conservative financial approach and its entrepreneurial strengths, Taiwan suffered little from the Asian Financial Crisis of 1997-1999 compared to many of its neighbors. Unlike neighboring Japan and South Korea, small and medium-sized businesses make up a large proportion of businesses in Taiwan, accounting for 97.7% of all enterprises in 2006. Taiwan is a member of the Asian Development Bank (ADB), the World Trade Organization (WTO), and the Asia-Pacific Economic Cooperation (APEC) forum. Taiwan is also an observer at the Organization for Economic Co-operation and Development (OECD). Taiwan's top five trade partners in 2010 are China, Japan, USA, the European Union, and Hong Kong. Geography

Location
Taiwan is composed of the main island of Taiwan and the Penghu Archipelago, which is made up of 64 islands and 21 other smaller islands. It sits astride the Tropic of Cancer, off the coast of mainland China in the South China Sea, separated by the Taiwan Strait, which is about 220km at its widest point and 130km at its narrowest. Taiwan is amidst a chain of islands from Japan in the north to the Philippines in the southwest. It lies on major air and sea transportation routes in the western Pacific Ocean. •Size

The tip of Taiwan points toward Japan, stretching to about 390km in length and 140km wide at its broadest point. With the total area being almost 36,000 sq. km, Taiwan is approximately the size of Holland, and slightly smaller than the Netherlands. •Climate

Taiwan's weather is distinct in both the north and south. While the south enjoys a tropical, oceanic climate, the north is semi-tropical at mountain altitudes, with a touch of snow. Summer (May to September) is usually hot and humid with temperatures from 27°C to 35°C. Sometimes, Taiwan could well be a natural sauna if humidity level does not drop to 75 percent. Winter (December to February) is normally short and mild. Temperatures hardly drop below 5°C, but the dampness will freeze right through to the bone. Higher mountain peaks are blanketed by white, silky snow and make great ski slopes for sport lovers. Rainfalls are dependent on the season, location, and altitude. The average rainfall is roughly 2,515mm per year. The best times to visit Taiwan would be during spring (April and May) and fall (October and November). The weather is mostly clear; the nights are cool and days are moderate. It is an ideal condition for traveling or hiking around. Demographic

his article is about the demographic features of the population in Taiwan, including population density, ethnicity, education level, health of the populace, economic status, religious affiliations and other aspects of the population. With an estimated population of 22,113,250 in 1999, Taiwan is the second most densely populated country in the...
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