Global Ethic Standards

Globalisation had brought new and common standard for worldwide. The norm, consumption attitude, believes and personal preference had been made into common. The global process shows fast growing speed make business communication becomes more multicultural. It also leads to complex condition in business. The growing need for cross culture ethic that require more regulations such as equal treatment, work safety guarantee and environment friendly policy. Under the globalisation trend, economic links are growing and changing every day. Some rapid change can be found in economic alliances, investment, workplace environment, modern technology and global customer preference. Development of technologies is so fast (Seilius, Šimanskienė, 2006; Thomas, 2008). Modern technologies become available even for underdeveloped country (Bannock, 2005).
The increasing global business brings the relative low price and more choice for global customer. However, some conflict like cross culture issues such as management, market strategy setting, employee treatment and CSR (Cooperate social responsibilities). It is necessary to handle that in a suitable way. Under the different ethic standard influenced by different culture, if the manager set the wrong plan it may cause culture myopia. As a result, the company will waste large resources and lose big. Another reason for increasing need for cross culture ethic setting is migration. Some people with knowledge and skill leave their native countries because of better living and working conditions. As they joined multinational companies to do international business, they must follow some common ethic by communication skill or respect native culture. Racial tensions may happen some time if the conflict can’t settle in a good position. In fact, there is rare ethic conflict for global customers directly. At the aspect of product, company had already chosen different segment strategy for different target market globally.
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