|Customer-centricity is at the heart of our business and our ability to continuously focus and improve our business to be more relevant|
|to the needs of our guests, is one of our strategic focus areas. |
|Through our Customer Management (CM) strategy and programme we will continue to focus on managing the following five key strategic |
|customer-centric areas: |
|From the PERCEPTIONS that are created by our brand in the promises that we make. |
|Through the values and behaviours of our people when they INTERACT with our guests. |
|To the unique thrilling, memorable, quality EXPERIENCES that we... [continues]
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(2011, 09). Global Cultures. StudyMode.com. Retrieved 09, 2011, from http://www.studymode.com/essays/Global-Cultures-768701.html
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"Global Cultures." StudyMode.com. 09, 2011. Accessed 09, 2011. http://www.studymode.com/essays/Global-Cultures-768701.html.