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Global Cosmetic Industries

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Global Cosmetic Industries
Global Cosmetic Industries

In the world of globalization with unstable economic situation most of the investors looking for more stable market place to invest for long term. Selecting an appropriate market place with the concern of risk associate with it is a vital task for any investor. Global Cultural Revolution makes all cultural consumers to move into standardized product rather then using local products. Europe and America already achieved a well structure cosmetics and toiletries market where competition is quite high on the other hand emerging market like India and china has a huge base of consumer for international cosmetics and toiletries products. Now a day’s women and man from Asia pacific are more interest in buying global brands for their health and beauty products. Cosmetics and toiletries market is a growth oriented market for which emerging market is the right place to go.

In 2003, the world market for cosmetics and toiletries was valued at US$201 billion, up 4.8% from 2002. Hair care maintains its global sales amounting to US$42.4 billion in 2003. (Briney, 2004b).

According to Global Cosmetic Industry report (August, 2004) the big three multinationals Procter & Gamble, L'Oreal and Unilever all have played a critical role in developing the cosmetics and toiletries industry in Asia-Pacific, especially in the emerging markets of China, India and Indonesia.

In 2005, Asia-Pacific cosmetic and toiletries market saw positive economic indicators and its highest recorded growth in five years. Manufacturers have been focusing on the opportunities offered by the BRIC countries (Brazil, Russia, India and China).

UK:

UK has a well structured consumer and market place for cosmetics and toiletries. At the movement cosmetic and toiletries are on the top of product growth cycle and consumers are spending on expensive products.

In UK Competition is fierce in both manufacturing and retailing the premium and mass markets. Companies spend to

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