Corporate Levels of Strategy
K.M. AGRAWAL COLLEGE
University of Mumbai
2012 - 2013
I, Mr. VISHAL V. UTEKAR of K.M. AGRAWAL COLLEGE of M.COM
(PART-I) (MANAGEMENT) hereby declare that I have completed my project, titled “Corporate Levels Strategy” in the Academic Year 2012-2013. The Information submitted herein is true and original to the best of my knowledge.
________________________ Signature of Student VISHAL V.UTEKAR (ROLL NO.31)
First of all I would like to take this opportunity to thank the Mumbai University for having projects as a part of the M.COM (PART-I) curriculum.
I express my grateful Thanks to Prof. VISHALI PATIL for the guidance and help rendered at every stage of the project work.
I express my sincere Thanks to Principal ” MRS. ANITA MANNA” who has given valuable moral support, Motivational Inspiration and Educational Atmosphere in the project work.
I also wish to express my Regards to the Librarian for her Co-operation in providing me the necessary reference materials.
I also Express my thanks to all faculty members friends and for co-operation & help given in Completing this project.
Mr. VISHAL V. UTEKAR
1) To study strategic management
2) To study impact of globalization
3) to study global challenges in strategy implementation
Sr. No.| Topic| Page no.|
1| INTRODUCTION| |
2| DEFINITIONS OF GLOBALIZATION| |
3| IMPACT OF GLOBALIZATION| |
4| STAGES OF INTERNATIONAL DEVELOPMENT| |
5| FACTORS AFFECTING GLOBALISATION?| |
6| STRATEGIC CHOICES FOR COMPETING INFOREIGN MARKETS | | 7| GUIDELINES FOR A GLOBAL COMPETITOR| |
8| CONCLUSION| |
9| BIBLIOGRAPHY| |
Globalization is the process of linking a nation’s economy with the global economy. The policy initiated by the Government of India in the form of structural reforms through liberalization, privatization and globalization will enable the country to become an active participant in the global market. The business community particularly the large business houses concerned with exporting, how to understand the message of globalization in the right perspective.
Strategic management analyzes the major initiatives taken by a company's top management on behalf of owners, involving resources and performance in external environments. It entails specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects and programs. A balanced scorecard is often used to evaluate the overall performance of the business and its progress towards objectives. Recent studies and leading management theorists have advocated that strategy needs to start with stakeholders expectations and use a modified balanced scorecard which includes all stakeholders.
DEFINITIONS OF GLOBALIZATION
1. Rhodes (1996) “Globalization is the functional integration of national economies within the circuits of industrial and financial capital”.
2. Walters (1995) “Globalization as a social process in which the constraints of geography on social and cultural arrangements...