Global Business Strategy: Spiderman Computer Game

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Ryan Campbell
Global Business
1/13/13
Question 9
If I was a consultant for developers of the Spiderman computer game and I needed to inform the CEO where the overseas markets are for this game, I would do a series of screenings and analysis’ before hand. These screenings and analyses would be based off of geographical statistics and sales trends.

First, I would select a market in which the company is targeting. Within this market, I would break down the market into segments and do a segment screening. I would conduct a market screening analysis and determine which environmental region would be best for the sales of this game. I would do this because I would not want to waste money distributing the game in high poverty regions that majority of the population would not be capable to afford. For example, I would not suggest selling the game in Kenya, a country that has a poverty rate of 45.9%, (http://data.worldbank.org/country/kenya) because I know the company would lose money distributing them there. On the contrary, I would be doing a country screening. The country screening would be used to determine which countries would provide the most profit. For Example, China is one of the countries that I would recommend to advertise and release this game due to the countries’ $9.7 billion revenue. (http://thenextweb.com/asia/2013/01/08/chinas-video-game-industry-brought-in-9-7-billion-in-2012-report/)

Second, I would use both the market screening and country screening to determine the following: market indicators, market factors and estimations by analogy. By screening through foreign markets, I would be able to keep record of the market indicators for the game. This will benefit the company’s efficiency when determining the location of distribution. Also while screening, I can acknowledge the market factors or specific regions of which computer games are in high demand. For example, if a neighboring country of a country with high computer game sales is in...
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