Global Advertising

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SYNOPSIS – Global Advertising

Advertisements are globally used to bring in the product before the people and publicise and market it. Any brand or product has to have advertisements to grow and establish itself. Different products have different target groups. At times one product can also have a varied target group. The target audience differs according to the age limit, generation or place. Thus an international product can have the audience of the same age and generation, yet there will be a difference in their taste. An audience approach on a certain product or a brand will differ from place to place.

This exactly is my topic of research. How one product can have a different approach in different parts of the world, and thus different advertisements. The two brands I am going to talk about are McDonalds and Pizza Hut. Both are famous fast food places started in USA. Both are popular worldwide and have numerous chains in various countries across the world. They serve the same food all over the world. McDonalds is famous for its burgers, french fries and basically American fast food while Pizza Hut is a renowned pizza place. They target the same group of people. Yet there is a major difference in the way they market and advertise their products. There is a noticeable diversity in an advertisement of McDonalds in the USA, India and a Middle Eastern country. The advertisements have to be made and altered according to the culture of the region.

My presentation will have a detailed view of why advertisements are changed according to the place. How a place affects the brand and its marketing strategy and thus the advertisements. How culture plays an important role in the way the advertisements are showed. A series of ads of each product, McDonalds and Pizza Hut respectively, from different parts of the world will be shown, and then a direct comparison will be made. Why the ads are different and how they have to be altered will be...
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