Glamping
Recently, more and more people have tend to associate their holiday with the number of hotel stars. Instead, they seek communion with nature, romantic adventure and eco-tourism. However, not everyone is willing to their nights camping, trying to sleep in a sleeping bag on the cold ground. Welcome to the world of Glamping - glamorous camping! These cozy little houses such as ice huts and dens contain the most essential conditions for a comfortable stay. Their inhabitants will feel like loggers in Siberia, fishermen in Canada or Alaska gold diggers!
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Sometimes in the tented resorts there are even beauty salons, restaurants, and reception areas. Not everyone can afford this kind of holiday. In general Glamping an opportune suits wealthy people who love outdoor recreation, but experiencing discomfort from the "wild" life.
Yurtcamp Devon is the ultimate glamorous camping, or Glamping, experience for those who seek the simplicity of living under canvas without giving up the quality and comfort of more conventional holidays. Market segmentation is a marketing concept which divides the complete market set up into smaller subsets comprising of consumers with a similar taste, demand and preference. Overall Glamping is a luxury product for wealthy people who have a regular income and allow themselves a holiday trip more than once per year.Yurtcamp Devon attracts the most attention from tourists who have already been on at least a few holiday trips. According to a survey made via Facebook, people who have never been on holiday overseas are more likely to choose a package holiday in hot countries such as Turkey or Maljorka.This is because it suppose to be simple and popular in modern society. Cultural factors does not seem to play significant role in Glamping services, but recent research shows that glamour camping services are most popular in Europe and the USA. Yurtcamp Devon is located in South
[pic] [pic] [pic]
[pic] [pic]
Sometimes in the tented resorts there are even beauty salons, restaurants, and reception areas. Not everyone can afford this kind of holiday. In general Glamping an opportune suits wealthy people who love outdoor recreation, but experiencing discomfort from the "wild" life.
Yurtcamp Devon is the ultimate glamorous camping, or Glamping, experience for those who seek the simplicity of living under canvas without giving up the quality and comfort of more conventional holidays. Market segmentation is a marketing concept which divides the complete market set up into smaller subsets comprising of consumers with a similar taste, demand and preference. Overall Glamping is a luxury product for wealthy people who have a regular income and allow themselves a holiday trip more than once per year.Yurtcamp Devon attracts the most attention from tourists who have already been on at least a few holiday trips. According to a survey made via Facebook, people who have never been on holiday overseas are more likely to choose a package holiday in hot countries such as Turkey or Maljorka.This is because it suppose to be simple and popular in modern society. Cultural factors does not seem to play significant role in Glamping services, but recent research shows that glamour camping services are most popular in Europe and the USA. Yurtcamp Devon is located in South
References: : Egan C. & Thomas M. Strategic Marketing, p.243-245 Engel M. Consumer Behavior, Chapter 1 Fifield P. Marketing Strategy, (Second Edition), Chapter 4 Hackley C. Advertising and Promotion p.76-80 Mintel Holiday Review - UK - January 2012 Schiffman G.Leon & Kanuk L. Lazar, Consumer Behavior ( Tenth Edition), p.105-110