Glacier Inn

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Our strategy map for the Glacier Inn focuses on the four main dimensions of a business: a financial perspective, a customer perspective, an internal process perspective, and a learning and growth perspective. Each dimension plays a critical part in establishing a strong unified culture, and documents the primary objectives within the organization. For 2004, Glacier Inn has two main goals: to increase profitability and cash flow. The map outlined in Appendix A demonstrates how we will use these four dimensions to facilitate and implement different measures to achieve the desired strategies. With regards to the financial perspective, Glacier Inn can focus on a growth of revenue strategy and productivity strategy. In order to increase revenue, your main focus is to increase the capacity and quality of the hotel. We also believe there are other possible sources of revenue that could be implemented in order to further your capacity to generate income. Because Glacier Inn has such a short season and window of opportunity to make a profit, it is crucial that you make the most out of those winter months by enhancing your productivity and efficiency. The Glacier Inn is part of the service industry, and customer satisfaction plays an integral role in the success of your organization. Your vision statement is centered on delivering more than just place to spend the night; you are providing an experience, an experience of unmatched value and satisfaction. To achieve this, we believe that centering your organization around the culture of the First Nations people will be creating memories and providing adventures. Providing your customers with an unrivaled experience will include outdoor activities, traditional meals, quality service, native art work, individualized rooms, etc. Not only will these add value to the business and differentiate Glacier Inn from other Ice Hotels, but they can also serve as another source of revenue to aid in our revenue growth...
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