Gk Printers Limited

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TABLE OF CONTENTS

CASE SUMMARY…………………………………………………………….….……..…2

INTRODUCTION……………………………………………………………………….….3

CASE ANALYST……...……………………………………………………….….……….4-5

DIAGNOSTIC MODEL.……………………………………………………….….………6-7

ALIGNMENT AND MISALIGNMENT …………………………………..….….………8-9

RECOMMENDATION……………………………………………………………………10

CONCLUSION…………………………………………………………………….………11

REFRENCES…………………………………………………………………...…….……12

CASE SUMMARY

GK Printers limited established as a small family company that specialized in printing business with a slogan of ‘No job too large o too small’. The company started with 20 employees including its owners, with reasonable income. However, the company started to lose their customer due to the new technology which was computerized printer that provided by new competitor in the market. Moreover, the recession started at the beginning of 1980, where they started to lose their traditional customers. After that, the management employed a student as a consultant to examine their situation with their competitor. However, overall commend was to continue their business with newer equipments. That was the beginning of their improvement, where they had an increase in their employees and their income. By the time GK Printer’s started to become more interest in providing the customers there requirement such as faster services, better quality and cheaper products. At the end of the third phase (end of 90’s) GK Printers started to follow the trend by having its own website. Moreover, they started to have its first department which specialized in graphic design.

INTRODUCTION

At the beginning of the company’s life, it started with a realistic profit and reasonable way of living for both the owner and the employees of the company. Apparently, by the beginning of the 80’s the company’s current situation started to deteriorate in many field such as their customers order, their way of doing business and their profit. The business environmental factor had a huge impact in forcing any company for change. One of the most important reasons that affect all companies negatively was the recession across the economy. However, this caused a significant reduction in many of the company’s activities, which last for long time. It was visible on their customer’s orders, which reduced spectacularly that cause the beginning of a company Bankruptcy.

The case study shows a significant transformation in GK printers’ business trend. At the beginning of 80’s, the case demonstrate that the company had a financial crises where as at the end of 90’s the company’s became successful with new method of doing business. On the other hand, at the beginning it had a satisfied situation, but by the beginning of 80’s the company’s trend drop off. The reason for that was the advert of the new computerized printer techniques, which provide quicker, cheaper and enhanced quality service. Additionally, the advert of new small printing bureau (such as Prontaprint) that was located in the city center. Those reasons clearly decreased the number of GK printers’ customers.

As a small family business the company started with 20 people, include the management and their employees. However, they believed in exceeding their customers and the market expectation, by providing quicker, computerized printer techniques. Major organization change has a huge impact on the organization and employee’s time, energy and emotion. GK printers’ change requires their employees to invest and control their energy and emotion with the extended period. However, the GK printers’ employees did not force against the change where they welcomed it. CASE ANALYST

Phase 1
By the Beginning of the 1980, the competition between the companies starts by providing new printer’s technologies and better services and quality. This was to cause in decreasing the number of customers. Meanwhile, the company’s confidence affected negatively, which allow them to think in selling the...
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