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NIKE | Segmentation, Targeting, Positioning | NIKE Nepal segmentation, targeting, positioning | | Nawaraj Gurung | 10/7/2012 |
This assignment is about the segmentation, targeting, positioning of NIKE Company. |
Submitted By: Submitted To:
Nawaraj Gurung Deborah Grieve
Student id: 1222074 Department of Marketing BA (Hons) Business Administration Marketing Management BU4601
CONTENT:
i. Introduction ii. NIKE in Nepal iii. Segmentation, targeting, positioning iv. Market segmentation (economic segmentation, demographic segmentation, geographical segmentation) v. Targeting strategies vi. Positioning (perceptual map) vii. Promotional and communication strategies viii. Conclusion
Introduction:
Nike is leading supplier of sportswear, athletic shoes and sports equipment in the world. Its main headquartered is in the Portland metropolitan area of Oregon, which is near Beaverton of USA. In 2007, it had collect about $ 16 billion USD revenue and similarly in 2008, it employed about 30,000 employed in the worldwide.
Furthermore, in 1962, Nike Company was founded by Bill Bowerman and Philip Knight and was originated as Blue Ribbon sports but later on, in 1978, it was renamed as ‘NIKE’. And which means ‘Greek goddess of victory’.
Some of its products on its brand name are Nike Golf, Nike+, Nike skateboarding; Air Jordan, Nike Pro, Team starter and some of its
This assignment is about the segmentation, targeting, positioning of NIKE Company. |
Submitted By: Submitted To:
Nawaraj Gurung Deborah Grieve
Student id: 1222074 Department of Marketing BA (Hons) Business Administration Marketing Management BU4601
CONTENT:
i. Introduction ii. NIKE in Nepal iii. Segmentation, targeting, positioning iv. Market segmentation (economic segmentation, demographic segmentation, geographical segmentation) v. Targeting strategies vi. Positioning (perceptual map) vii. Promotional and communication strategies viii. Conclusion
Introduction:
Nike is leading supplier of sportswear, athletic shoes and sports equipment in the world. Its main headquartered is in the Portland metropolitan area of Oregon, which is near Beaverton of USA. In 2007, it had collect about $ 16 billion USD revenue and similarly in 2008, it employed about 30,000 employed in the worldwide.
Furthermore, in 1962, Nike Company was founded by Bill Bowerman and Philip Knight and was originated as Blue Ribbon sports but later on, in 1978, it was renamed as ‘NIKE’. And which means ‘Greek goddess of victory’.
Some of its products on its brand name are Nike Golf, Nike+, Nike skateboarding; Air Jordan, Nike Pro, Team starter and some of its