Giuseppe

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  • Topic: Sausage, Time, Term
  • Pages : 126 (19995 words )
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  • Published : March 12, 2013
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Analysis of Giuseppe’s Original Sausage Co.
April 1, 2002

Prepared by
Policy Patriots

TABLE OF CONTENTS

Executive Summary3

Current Situation6

Mission6
Vision9
Objectives10

External Factors14

Macro-environment forces14
Industries dominant economic features16
Five competitive forces19
Drivers of change in the industry24
Rivals strongest/weakest position26
Rivals most likely strategic move28
Key Success Factors29
Industry Attractiveness39

Internal Factors41

Current strategy41
Company’s resource strengths and weaknesses46
Competitiveness of company’s prices and cost49
Company’s competitive position54
Strategic issues55
Financial analysis58
Management values and perspectives61
Organization’s culture61

SWOT Analysis62

Action plan 164

Action plan 267

EXECUTIVE SUMMARY

Mission

Giuseppe’s Original Sausage Company’s mission is to give the organization its own special identities, business emphasis, path for development, and add value to its products for its customers by producing high quality unique flavored sausages.

Vision

Be recognized as the national leader in the specialty sausage industry, to produce the highest quality product possible, and to keep abreast of all its customers changing tastes and preferences.

Short-term Objectives

Within one year Giuseppe’s increase mark share by 12%

Within the next year Giuseppe’s will cut their operating and manufacturing costs by 5%.

Within the next year Giuseppe’s will be an industry first mover in the e-commerce specialty sausage industry.

Within the next year Giuseppe’s will increase brand recognition in the Memphis region.

Within the next year Giuseppe’s will expand their geographic coverage in the Memphis region by 50 miles.

Long-term Objectives

Within the next five years Giuseppe’s will increase market share by 25%.

Within the next four years Giuseppe’s will cut their operating and manufacturing costs by 25%.

Within the next five years Giuseppe’s will maintain an industry leader status in the e-commerce specialty sausage industry.

Within the next seven to ten years Giuseppe’s will increase brand recognition to the national level.

Within the next seven to ten years Giuseppe’s will expand service internationally through e-commerce and retail locations.

Short-term Financial Objectives

Within one year become a viable business, have the ability to give returns on investment, and have the necessary capital to run the business.

Within one year realize a profit of 5%

Within one year collect 30% on Accounts Receivables, decrease short-term debt, and raise the quick ratio to 2.01.

Within one year increase revenues by 15%

Long-term Financial Objectives

Within five years realize a profit margin of 15%.

Within the next five years increase quick ratio to 3.5.

Within Five years increase revenues by 35%.

Opportunities

There is an opportunity to increase market share and grow revenues while industry is in a growth cycle.

There is an opportunity to develop a niche market for consumers that have health and dietary concerns.

There is an opportunity to become the first-mover in the e-commerce segment of the market.

Threats

There is a threat of competitors’ relative size.

There is a high threat of new entrants to the specialty sausage industry.

There is a threat due to rigid distribution channels that must be used.

Strengths

We have a wide breadth of product line.

We have strong proprietary technology capabilities.

We have very flexible production capabilities

We have high product quality.

Weaknesses
.
No financial management capabilities.

Poor overall financial position.

Poor overall promotional strategy....
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