April 1, 2002
TABLE OF CONTENTS
Industries dominant economic features16
Five competitive forces19
Drivers of change in the industry24
Rivals strongest/weakest position26
Rivals most likely strategic move28
Key Success Factors29
Company’s resource strengths and weaknesses46
Competitiveness of company’s prices and cost49
Company’s competitive position54
Management values and perspectives61
Action plan 164
Action plan 267
Giuseppe’s Original Sausage Company’s mission is to give the organization its own special identities, business emphasis, path for development, and add value to its products for its customers by producing high quality unique flavored sausages.
Be recognized as the national leader in the specialty sausage industry, to produce the highest quality product possible, and to keep abreast of all its customers changing tastes and preferences.
Within one year Giuseppe’s increase mark share by 12%
Within the next year Giuseppe’s will cut their operating and manufacturing costs by 5%.
Within the next year Giuseppe’s will be an industry first mover in the e-commerce specialty sausage industry.
Within the next year Giuseppe’s will increase brand recognition in the Memphis region.
Within the next year Giuseppe’s will expand their geographic coverage in the Memphis region by 50 miles.
Within the next five years Giuseppe’s will increase market share by 25%.
Within the next four years Giuseppe’s will cut their operating and manufacturing costs by 25%.
Within the next five years Giuseppe’s will maintain an industry leader status in the e-commerce specialty sausage industry.
Within the next seven to ten years Giuseppe’s will increase brand recognition to the national level.
Within the next seven to ten years Giuseppe’s will expand service internationally through e-commerce and retail locations.
Short-term Financial Objectives
Within one year become a viable business, have the ability to give returns on investment, and have the necessary capital to run the business.
Within one year realize a profit of 5%
Within one year collect 30% on Accounts Receivables, decrease short-term debt, and raise the quick ratio to 2.01.
Within one year increase revenues by 15%
Long-term Financial Objectives
Within five years realize a profit margin of 15%.
Within the next five years increase quick ratio to 3.5.
Within Five years increase revenues by 35%.
There is an opportunity to increase market share and grow revenues while industry is in a growth cycle.
There is an opportunity to develop a niche market for consumers that have health and dietary concerns.
There is an opportunity to become the first-mover in the e-commerce segment of the market.
There is a threat of competitors’ relative size.
There is a high threat of new entrants to the specialty sausage industry.
There is a threat due to rigid distribution channels that must be used.
We have a wide breadth of product line.
We have strong proprietary technology capabilities.
We have very flexible production capabilities
We have high product quality.
No financial management capabilities.
Poor overall financial position.
Poor overall promotional strategy....