GIORGIO ARMANI: Elegance Without Excess.
Giorgio Armani is a household name synonymous with not only style and design but also incredible corporate success and branding. The fashion house of Armani is reportedly the most financially successful Italy has ever produced. The master tailor first made headlines by redefining the rules of precision and reinventing the tailored jacket. For Armani, simplicity is key. This doesn’t only apply to his unparalleled craftsmanship and subtle ingenuity however, but also his image and personal life. Unlike many established designers, the name Giorgio Armani bears relatively little published material to his work, as well as no serious in-depth analysis of his aesthetic.
Born in Picanza in 1934, there had always been early evidence of the Giorgio Armani prodigy. A sensitive and unusually fastidious child, Armani enjoyed a stable childhood in a hardworking middleclass family. His mother was a great influence in his life, as she dressed elegantly but disdained fashion. It was not surprising to learn that her favourite colours were cream, white, taupe and grey – colours that we know today represent signature Armani. He completed his studies at the University of Bologna, after which he took a job as an assistant window dresser, and then a fashion buyer, in 1954. In 1960s, he worked at menswear company Nino Cerruti as a designer, where he developed his knowledge and understanding of tailoring, fabrics and production. It was a decade later that he met Sergio Galeotti, his partner, with whom he launched his first collection.
A pioneer of the fashion industry of the 20th century in many respects, Giorgio Armani himself is the epitome of etiquette, poise and grace – highly reflective in his designs. The Armani loyalty began with the design of the menswear tuxedo, applauded for its timeless elegance and superb fit. To wear Armani was to reflect self-confidence, power, and elegant ease. To many, it represents a status symbol. Despite...
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