Giant and Jusco

Topics: Retailing, Hypermarket, Giant Hypermarket Pages: 2 (744 words) Published: October 12, 2010
History of Giant
The Giant store brand was founded by the Teng family as a simple grocery store in one of the suburbs of Kuala Lumpur in 1944. Its mission was to offer a wide variety of food products at the lowest possible prices. As its reputation grew, so did its business. Dairy Farm, which acquired Giant in 1999, recognized that the key to Giant's success had been its ability to continuously offer value for money products. It retained this core principle even as it began transforming Giant into a national and international brand. After six years of effort, which included redesigning the stores, the introduction of the non-food products into the Giant hypermarkets, the implementation of international retail standards that includes safety, cleanliness, structured training, and a vibrant shopping environment as well as centralized buying functions and improved operations, Dairy Farm has made Giant the undisputed leader in Malaysia’s retail sector. In 1999, the first Giant Hypermarket store opened in Shah Alam, Selangor. By 2006, the company had grown to operate a total of 86 hypermarkets/supermarkets in Malaysia with outlet size ranging from the 350,000 sq ft (33,000 m2) hypermarket in Shah Alam to the 11,000 sq ft (1,000 m2) supermarket in Bangsar, Kuala Lumpur. The chain also includes 6 stores in Singapore and 17 hypermarkets in Indonesia. Giant hypermarkets offer a wide range of local merchandise, such as fresh local fruits, vegetables, and seafood within a wet market environment. History of Jusco

JUSCO (ジャスコ Jasuko?) is the acronym for Japan United Stores Company, a chain of "general merchandise stores" (or hypermarket) and the largest of its type in Japan. The various JUSCO companies are subsidiaries of ÆON Co., Ltd.. The JUSCO name was adopted in 1970 by a company originally founded as a kimono silk trader in 1758. Renamed ÆON in 1989, it operates stores throughout Japan under JUSCO and other names and also has a presence in Malaysia, Hong...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Giant Essay
  • aeon jusco Essay
  • Why i hate the giants Essay
  • Backgroud Giant Essay
  • Essay on Giant hypermarket
  • Hypermarket and Giant Essay
  • A Review of the Communication and Leadership in Jusco (China) Essay
  • Ny Giants Essay

Become a StudyMode Member

Sign Up - It's Free