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Lovely Professional University, Punjab
Course Code

Course Title

Course Planner

Lectures

ECO515

MANAGERIAL ECONOMICS

13612::Chander Shekhar Dogra

Course Category

Courses with conceptual focus

Tutorials Practicals Credits

4.0

1.0

0.0

5.0

TextBooks
Sr No

Title

Author

Edition

Year

Publisher Name

T-1

Managerial Economics

Christopher R Thomas,S
Charles Maurice,Sumit
Sarkar

9th

2011

Tata McGraw - Hill Education

Reference Books
Sr No

Title

Author

Edition

Year

Publisher Name

R-1

Managerial Economics

Dominick Salvatore,
Ravikesh Srivastava

7th

2012

Oxford Higher Education

R-2

Advanced Economic Theory

H.L. Ahuja

17th

2011

S. Chand

R-3

Macroeconomics Theory and Policy

D.N. Dwivedi

8th

2013

Tata McGraw - Hill Education

R-4

Managerial Economics

Mark Hirschey

3rd

2011

Cengage Learning

Other Reading
Sr No

Journals articles as Compulsary reading (specific articles, complete reference)

OR-1

Introduction to Market structures, Managerial Economics 6th edition by W.W. Norton &Co,chapter 2 (Available in course file) ,

OR-2

Techniques of Project Appraisal by Arnold C Harberger, University of Chicago.(Available in course file) ,

OR-3

Five rules for pricing excellence by Patrick Lefler.(Available in course file) ,

OR-4

Demand, supply and market equilibrium, chapter 3 by Prenhall Publications.(Available in course file) ,

OR-5

Updating Managerial Economics by Thomas P. Egan, Business Economics; July 1995.(Available in course file) ,

OR-6

Social Cost-Benefit analysis in a nutshell by Rufus Pollock Emmanuel College, University of cambridge.(Available in course file) ,

OR-7

Strength of preference and cardinal utility by Veronika Kobberling, Economic Theory 2006.(Available in course file) ,

OR-8

On ordinal utility, cardinal utility and random utility , Theory and Decision, 2007.(Available in course file) ,

Audio Visual Aids
Sr No

(AV aids) (only if relevant to the course)

Salient Features

AV-1

Market structures.(Available in course file)

PPT on market structures giving a comprehensive and simple overview of monopolistic competition and monopoly.

AV-2

Oligopoly models by Patrick Bajari.(Available in course file)

PPT on Oligopoly models giving a mathematical exposition of oligopoly.

AV-3

Demand Estimation.(Available in course file)

PPT on demand estimation giving a simple yet mathematically oriented approach to regression and other estimation techniques

AV-4

Monopoly and antitrust policy by Prentice Hall Publishing.(Available in course file)

PPT giving advanced treatment on monopoly and impact on society.

LTP week distribution: (LTP Weeks)
Weeks before MTE

7

Weeks After MTE

7

Spill Over

4

Detailed Plan For Lectures
Week
Number

Lecture
Number

Broad Topic(Sub Topic)

Chapters/Sections
of Text/reference
books

Other Readings, Lecture Description
Relevant
Websites, Audio
Visual Aids,
software and
Virtual Labs

Learning Outcomes

Pedagogical Tool
Demonstration/ Case
Study / Images /
animation / ppt etc.
Planned

Week 1

Lecture 1

Nature and Scope of Managerial
Economics(Concept,nature,scope
and application of managerial
economics)

T-1:1
R-1:1
R-4:1

L 1 Economic
profit,value
maximization,profit
maximization and other
basic concepts. L 2
Market structures and
managerial decision
making

L1Student will
White board, caselets
understand the basic
concepts of managerial
economics L2 Decision
making in market
structures

Lecture 2

Nature and Scope of Managerial
Economics(Concept,nature,scope
and application of managerial
economics)

T-1:1
R-1:1
R-4:1

L 1 Economic
profit,value
maximization,profit
maximization and other
basic concepts. L 2
Market structures and
managerial decision
making...
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