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Page 1 of 14
Lovely Professional University, Punjab
Course Code

Course Title

Course Planner

Lectures

ECO515

MANAGERIAL ECONOMICS

13612::Chander Shekhar Dogra

Course Category

Courses with conceptual focus

Tutorials Practicals Credits

4.0

1.0

0.0

5.0

TextBooks
Sr No

Title

Author

Edition

Year

Publisher Name

T-1

Managerial Economics

Christopher R Thomas,S
Charles Maurice,Sumit
Sarkar

9th

2011

Tata McGraw - Hill Education

Reference Books
Sr No

Title

Author

Edition

Year

Publisher Name

R-1

Managerial Economics

Dominick Salvatore,
Ravikesh Srivastava

7th

2012

Oxford Higher Education

R-2

Advanced Economic Theory

H.L. Ahuja

17th

2011

S. Chand

R-3

Macroeconomics Theory and Policy

D.N. Dwivedi

8th

2013

Tata McGraw - Hill Education

R-4

Managerial Economics

Mark Hirschey

3rd

2011

Cengage Learning

Other Reading
Sr No

Journals articles as Compulsary reading (specific articles, complete reference)

OR-1

Introduction to Market structures, Managerial Economics 6th edition by W.W. Norton &Co,chapter 2 (Available in course file) ,

OR-2

Techniques of Project Appraisal by Arnold C Harberger, University of Chicago.(Available in course file) ,

OR-3

Five rules for pricing excellence by Patrick Lefler.(Available in course file) ,

OR-4

Demand, supply and market equilibrium, chapter 3 by Prenhall Publications.(Available in course file) ,

OR-5

Updating Managerial Economics by Thomas P. Egan, Business Economics; July 1995.(Available in course file) ,

OR-6

Social Cost-Benefit analysis in a nutshell by Rufus Pollock Emmanuel College, University of cambridge.(Available in course file) ,

OR-7

Strength of preference and cardinal utility by Veronika Kobberling, Economic Theory 2006.(Available in course file) ,

OR-8

On ordinal utility, cardinal utility and random utility , Theory and...
Lovely Professional University, Punjab
Course Code
Course Title
Course Planner
Lectures
Tutorials
Practicals
Credits
ECO515
MANAGERIAL ECONOMICS
13612::Chander Shekhar Dogra
4.0
1.0
0.0
5.0
Course Category
Courses with conceptual focus
Sr No
Title
Author
Edition
Year
Publisher Name
T-1
Managerial Economics
Christopher R Thomas,S
Charles Maurice,Sumit
Sarkar
9th
2011
Tata McGraw - Hill Education
Reference Books
Sr No
Title
Author
Edition
Year
Publisher Name
R-1
Managerial Economics
Dominick Salvatore,
Ravikesh Srivastava
7th
2012
Oxford Higher Education
R-2
Advanced Economic Theory
H.L. Ahuja
17th
2011
S. Chand
R-3
Macroeconomics Theory and Policy
D.N. Dwivedi
8th
2013
Tata McGraw - Hill Education
R-4
Managerial Economics
Mark Hirschey
3rd
2011
Cengage Learning
Other Reading
Sr No
Journals articles as Compulsary reading (specific articles, complete reference)
OR-1
Introduction to Market structures, Managerial Economics 6th edition by W.W. Norton &Co,chapter 2 (Available in course file) ,
OR-2
Techniques of Project Appraisal by Arnold C Harberger, University of Chicago.(Available in course file) ,
OR-3
Five rules for pricing excellence by Patrick Lefler.(Available in course file) ,
OR-4
Demand, supply and market equilibrium, chapter 3 by Prenhall Publications.(Available in course file) ,
OR-5
Updating Managerial Economics by Thomas P. Egan, Business Economics; July 1995.(Available in course file) ,
OR-6
Social Cost-Benefit analysis in a nutshell by Rufus Pollock Emmanuel College, University of cambridge.(Available in course file) ,
OR-7
Strength of preference and cardinal utility by Veronika Kobberling, Economic Theory 2006.(Available in course file) ,
OR-8
On ordinal utility, cardinal utility and random utility , Theory and Decision, 2007.(Available in course file) ,
Audio Visual Aids
Sr No
(AV aids) (only if relevant to the course)
Salient Features
AV-1
Market structures.(Available in course file)
PPT on market structures giving a comprehensive and simple overview of
monopolistic competition and monopoly.
AV-2
Oligopoly models by Patrick Bajari.(Available in course file)
PPT on Oligopoly models giving a mathematical exposition of oligopoly.
AV-3
Demand Estimation.(Available in course file)
PPT on demand estimation giving a simple yet mathematically oriented
approach to regression and other estimation techniques