As a matter of fact, most people have no idea what an artist manager does. An artist's personal manager is the one who is responsible for all the planning and strategies involved with developing an artist's career. A personal manager is involved with contract negotiations, record companies, publicity, and even solving personal problems. In the case of an artist who earns a lot of money, a manager generally handles investments, accounting and taxes. The artist and manager must have a good personal relationship and a mutual trust for each other. A manager can not make money from an act that does not command large fees (Gerardi 157).Robert Gerardi explains in his book about the better agents " however, a manager who can recognize talent and an artist's potential will sometimes work at developing an unknown artist into a star" (Gerardi 158). A manager may also become council to the artist, and is often the attorney; which is why there must be trust in their relationship. Also, an artist manager "may help supervise artist's songs, musical arrangements, lighting, the act itself, choreography, selection of publicist, road manager hairstylist, and stage costumes. (Weissman 91). It is a mistake not to have a manager when involved in the music business. A manager is an enormous asset to an artist and all artists should have one.
An artist manager has several tasks. Artist managers handle the day-to-day business of musicians. They meet with the artist and gather... [continues]
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