German Mice-Market

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The Meeting Industry in Germany
- Development and Recent Trends -

International Tourism Student Conference (ITSC)

Business Tourism

The Meeting Industry in Germany
- Development and recent Trends -

Presented to the:

Paper Review Panel of the International Student Conference

IMC University of Applied Sciences Krems,

Presented by:

Heilbronn University of Applied Sciences,


To approach the MICE-industry in more detail every letter of the acronym MICE is looked at individually. The intention is to provide key data that offers the pos-sibility for deduction as well as a comparison with other international meeting destinations. All presented data is taken from the studies of AUMA, GCB Meeting and Event Barometer, ghh consult, TNS Infratest GmbH and VDR Travel Report. The statistical universe of each study is defined in Appendix B. The outcomes predicate that there is a growing international participation in fairs and trade shows. In the same way the strategic geographical position of Germany will at-tract more businesses. It could be detected that despite the fact that companies need meetings as mean to keep their employees informed, trained and moti-vated, each event has to proof its effectiveness and efficiency.

List of Tables and FiguresIII
Biographical NotesV
2Business Travel1
3Corporate Travel3
5Incentive Travel9
6Exhibitions & Trade fairs11
7Major Players13
8SWOT –Analysis (Germany as meeting site)16
9Conclusion/ Future Trends17
Appendix AVIII
Appendix BX

List of Tables and Figures
List of Tables
Table 1: Business vs. leisure tourism2
Table 2: Meetings – Share after meeting type8
Table 3: Positioning of LH within international scheduled flight traffic14

List of Figures
Figure 1: Share of capacities on meeting locations7

AEA Association of European Airlines
Amex American Express
AUMA Ausstellungs- und Messe-Ausschuss der deutschen Wirtschaft BCD BCD Travel (3rd largest global Travel Management Company) BDRCBusiness Development Research Consultants
BMWIBundesministerium für Wirtschaft und Technik
BVABundesverband deutscher Autovermieter
BTIBusiness Travel International
CATIComputer Aided Telephone Interviewing
CWTCarlson Wagonlit Travel
DB AGDeutsche Bahn AG
DeGefestDeutsche Gesellschaft zur Förderung und Entwicklung des Seminar- und Tagungswesens
DERDeutsches Reisebüro
DWIFDeutsches Wirtschaftswissenschaftliches Institut
für Fremdenverkehr
DZTDeutsche Zentrale für Tourismus
e. V.eingetragener Verein
FVWFremdenverkehrswirtschaft International
GCBGerman Convention Bureau
GDPGross Domestic Product
GmbHGesellschaft mit beschränkter Haftung
IATAInternational Air Transport Association
IPKInstitut für Planungskybernetik
KLMKoninklijke Luchtvaart Maatschappij (Royal Dutch Airlines) LCCLufthansa City Center
MICEMeetings, Incentive Travel, Conferences and Conventions, Exhibitions
PCOProfessional Congress Organizers
SASScandinavian Airlines System
SITESociety of Incentive & Travel Executives
SMESmall Medium Enterprises
TQ3Nachfolger von TUI Business Travel
TUITouristik Union International
VDRVerband Deutsches Reisemanagement e. V.
WTOWorld Tourism Organization

Biographical Notes
Authors profiles

According to Ernst Hinsken, Commissioner for Tourism of the German govern-ment, Tourism as a whole is going to be one of the future key industries within Germany. In this paper we are going to take a more narrow perspective on respective ele-ments of Business Travel, especially the Meeting Industry. The paragraphs 2 and 3 cover the theory and application of business tourism and business travel as well as the key data for overall corporate...
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