Annual Report 2010
FASHION AND TECHNOLOGY: A DOUBLE ITALIAN SOUL
The success of Geox is based on a simple but brilliant idea: the shoe that breathes. Thanks to that idea Geox has become the leading footwear brand in Italy and the second in the world*. “Geox was born in Italy, home to creativity and ideas. Each Geox product is the result of patented researches which are carried out in our laboratories. Each new collection is created by the best Italian designers. Geox breathes and walks all around the world thanks to its double soul made of Italian fashion and technology”. Mario Moretti Polegato Geox S.p.A. Chairman
* Lifestyle casual footwear market - Shoe Intelligence, 2010.
MISSION AND vALUES
GEOx - CODE OF ETHICS
GENOA UNIvERSITY Geox stands out in the extremely competitive footwear and apparel market for its ability to make its products “breathe”. The Geox brand name is a combination of the Greek word “geo” (the ear th on which we all walk) and the letter “x”, which symbolises technology. The origin of the name Geox reflects the identity and vocation of a company that was born out of an idea that was revolutionary from a technological point of view, making comfor t, wellness and health its corporate priorities. The company looks to the future “breathing” internally as well, through the practical application of the more powerful values that are inherent in the typical veneto culture of “doing”, while always respectful of the quality of interpersonal relationships and corporate ethics. The mission of Geox: to offer wellness by constant development of new technologies at the service of the general public in compliance with interpersonal and corporate ethics.
INNOvATION ABOvE ALL
The development of the “breathing technology” is Geox’s mission. The company continues to invest in R&D in order to improve the existing lines and to launch new products able to combine the ability to breathe and to... [continues]
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