Whenever we get sick, we see a doctor. We go to see a doctor to get a prescription to a drug which will make us better. We take the drug until we are better and once we are we store the drug in a cabinet for later. Many of us do not know that by keeping the unused drugs we are putting people around us in danger; especially children and teens. Children and teens are more curious to try the drugs and see the different reactions to their body not knowing one can be fatal and the other addicting. A lot of people do not notice the severity of leaving such powerful drugs unattended and are later faced with the terrible consequences of their actions. Due to recent cases of prescription drug abuse, the media is sending out to messages to make the public aware of the problem and show the different ways that it can be prevented. These messages or genres play an important part in the audience response. Credibility, image, words, and color will structure the message and see how effective it is. Using two different genres one will be more effective than the other and communicate the message more effectively. Purpose and Audience
The flyer “Join us in helping parents prevent teen prescription drug abuse” by Raymond Coalition for Youth is structured for individuals who want to prevent the problem from happening. This flyer could be posted in doctor’s offices, pharmacies, grocery stores, and community centers making the information open to anyone who sees it and is interested in reading the information provided. There is no need to look it up online or go to certain places to see it.