Genetically Modified Organism and Monsanto

Topics: Genetically modified organism, Genetically modified food, Monsanto Pages: 3 (998 words) Published: February 23, 2012
1. Does Monsanto maintain an ethical culture that can effectively respond to various stakeholders? Monsanto’s stakeholders are their employees, suppliers and customers, shareholders, investors and communities and they are in business to profit but they have learned just as our culture has changed, to be more ethically responsible for their business and socially responsible to their stakeholders. Though this company is no stranger to unethical behavior, and has faced some devastating financial consequences. Being known as one of the producers of Agent Orange and the various settlements for $880 Million would not be favorably acceptable for the stakeholders and the desire to maintain the relationship, they had destroyed peoples lives. There new strategic direction was a more ethical culture, from chemicals that harmed life to biotechnology, with the potential benefits to help life. And the new Monsanto broke away from the chemical business and focused on agriculture, with the herbicide and Roundup Ready seeds. Their reputation took another hit when it was found toxic waste was disposed of in a creek and landfills in Alabama. The company needed reorganization after billions in losses. A reputation is one of the hardest things to change, but it can be done over time with corrective ethical actions. With the Monsanto focused on the genetically modified (GM) seeds and GM foods the company recovered and is now prospering worldwide providing high yield foods and jobs to nearly 20,000 people in 160 countries. Though some groups of stakeholders, such as consumer advocacy groups and some in the science community remained unchanged and cause public scares and have destroyed crops. Many of the scares were unsubstantiated and the product was misused to appear harmful but in an industry with new scientific technology fear of the unknown is present and to be expected especially the fear of unknown long term effects, even though the FDA has declared biotech crops safe and...
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