Generimart Guide to Workplace Community Doublespeak

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Molly Banner
11 October 2011
Doublespeak Essay

Today, while working at GeneriMart, I noticed several things about my workplace community. I, a lowly cashier, am referred to as a “Valued Checkout Service Associate.” My employee records actually have these exact words printed in the blank space next to the category labeled “Department.” Feeling proud of my status among my coworkers, I felt compelled to do a little searching. I discovered, in my storewide quest for fancy names, that my employers have created small villages of doublespeak throughout their many chain stores, and that “Valued Checkout Service Associate” is probably among the least of them. There are four major categories of Workplace Community Doublespeak. Valued Associate Employee Datasheets

In the GeneriMart community, everyone has a place. The Unitwide Inter-employee Network is a giant family. Much like the typical family has “brother,” “sister,” “mother,” “father,” or, “Cousin Ed,” the GeneriMart Unitwide Inter-employee Network recognizes all its family members as individuals. Tabby, Turner and Tanisha are the Valued Checkout Service Associates. Alison is the Checkout Service and Customer Assistance Department Lead. Amy, Abraham and Ariel are some of the best Valued Sales Service Associates any Unitwide Inter-employee Network could ask for. Not to forget our esteemed Immediate Unit Supervision and Direction Team Members, Christopher and Walter. Every Service Associate in the Unitwide Inter-employee Network is valued for their unique talents and abilities. Merchandise Supply Terminology

Merchandise in any department store can be put in one of three groups, Health and Beauty, Hardlines and Softlines. The Health and Beauty department can include Physical Wellness Merchandise, such as Dietary Supplements, (also known as vitamins). It can also include External Beautification Merchandise, (also known as cosmetics), such as Luminescent Optical Particulate, (also known as eyeshadow), and...
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