Generic Business Plan

Topics: Sun tanning, Tanning bed, Tanning booth Pages: 4 (1047 words) Published: October 26, 2009
Project Assignment Week 1

Executive Summary

West Coast Tanning is a start up company seeking financing. West Coast Tanning has an experienced management team, excellent location, and sound business strategy. This business plan will highlight West Coast Tanning's needs, market, sales plan, and financial statements. West Coast Tanning will be located in Fullerton, CA. This is a market area of 160,000 individuals. The location is in a high traffic strip mall with national chains. The business' main service will be offering tanning booths to individuals. West Coast Tanning will offer six high quality tanning beds and limited retail sales of tanning lotion, bathing suits/swimwear, and sunglasses.

West Coast Tanning will offer our clients the highest quality indoor tanning experience, with top-of-the-line beds and tanning accelerators. West Coast Tanning will set itself apart from the competition by making customer satisfaction a top priority. Employees will be treated with dignity, and will be provided with special benefits such as moderate health insurance coverage, free tanning sessions, and a special company picnic once a year. Employees are the public face of West Coast Tanning, and their health and goodwill is integral to the success of the business.

Keys to Success

• Location - being located in a high traffic strip mall and across the street from a health club. • Convenience - with quick tan beds less time is spent in the bed, and extended business hours. • Customer Service - focus on our customers' comfort and needs.

Company Summary

West Coast Tanning will, upon commencement of operations,  provide the service of tanning booth rentals. We will provide an upscale, sanitary environment, along with quality lotions, swimwear, and sunglasses. Superior customer service and high quality tanning equipment will set West Coast Tanning apart from the competition.

Company Ownership

West Coast Tanning will be created as a Sole...
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