Generic Benchmarking
Introduction
M-Core is on the brink of creating one of the most innovative technological advances of the 21st century. The super processing chip will enhance the planet with the ability to have faster computers and decrease the energy used to make computers function. On a worldwide scale, this advancement is remarkable.
To put this dream into production, M-Core is planning to build a new facility to house the production of the super chip in New Oxford. The City Council and Residents are excited about the growth opportunity involved with the town’s new resident. Currently, a positive image is posted on M-Core with the ability to offer new growth opportunities to the residents of New Oxford.
In the midst of all the growth, a few conflicts may alter the production of the super chip. Three residents and an advocate from Nature’s Gifts have decided to take a resistance position regarding giving up their homes for the new expansion to help in the preservation of the wetlands surrounding the proposed site plan.
M-Core is in a difficult position to make the right decision that will not only help in the speedy production but also give M-Core the positive image the company needs to maintain due to the heated conflicts that may put M-Core in a negative position. M-Core is in the process of researching benchmarking techniques by other companies that have faced similar problems with moving into a small town.
Generic Benchmarking Worksheet
Task A: Problem/Opportunity Statement
Response to Task A: Kathleen Graves
M-Core will maintain status as a world leader in design and manufacturer of computer processors in the world of technology by developing a world- class research and development campus and building strong community relationships that set a precedent for future development between corporations and communities working in collaboration.
Response to Task A: Sean Brady
M-core has the opportunity to prevail in a situation that may create a negative image for
M-Core is on the brink of creating one of the most innovative technological advances of the 21st century. The super processing chip will enhance the planet with the ability to have faster computers and decrease the energy used to make computers function. On a worldwide scale, this advancement is remarkable.
To put this dream into production, M-Core is planning to build a new facility to house the production of the super chip in New Oxford. The City Council and Residents are excited about the growth opportunity involved with the town’s new resident. Currently, a positive image is posted on M-Core with the ability to offer new growth opportunities to the residents of New Oxford.
In the midst of all the growth, a few conflicts may alter the production of the super chip. Three residents and an advocate from Nature’s Gifts have decided to take a resistance position regarding giving up their homes for the new expansion to help in the preservation of the wetlands surrounding the proposed site plan.
M-Core is in a difficult position to make the right decision that will not only help in the speedy production but also give M-Core the positive image the company needs to maintain due to the heated conflicts that may put M-Core in a negative position. M-Core is in the process of researching benchmarking techniques by other companies that have faced similar problems with moving into a small town.
Generic Benchmarking Worksheet
Task A: Problem/Opportunity Statement
Response to Task A: Kathleen Graves
M-Core will maintain status as a world leader in design and manufacturer of computer processors in the world of technology by developing a world- class research and development campus and building strong community relationships that set a precedent for future development between corporations and communities working in collaboration.
Response to Task A: Sean Brady
M-core has the opportunity to prevail in a situation that may create a negative image for
References: Response to Task B3: Berliner, D., (2003) Costco’s corporate welfare, retrieved March 7, 2010 from http://www.heartland.org/policybot/results/11728/Costcos_Corporate_Welfare.html Dana, D, (2001) Conflict Resolution, McGraw-Hill, New York DART Gorge Business Journal 2003-2007 Port deal with Google to create jobs. Retrieved March 7, 2010 from http://www.gorgebusiness.com/2005/google.htm Hurdle, J Latham, G. (2006). Progressive Engineer Feature. Progressive Engineer. Retrieved March 6, 2010 from http://www.progressiveengineer.com/features/DART.htm Marles, L Miller R., November 7th, 2008 Amazon Building Large Data Center in Oregon. Retrieved March 7, 2010 from University of Phoenix., Scenario Two: M-Core. Retrieved February 23, 2010 from: University of Phoenix, MMPBL/540 Conflict Management Week four materials Wilmot, W Wilmot, W. & Hocker, J. (2007) Interpersonal Conflict, McGraw-Hill, New York