Generational Differences at the Workplace

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Diversity Management
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Alina Pakhomenka
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Diversity management
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Jane Whitney Gibson, Regina A Greenwodd, Edward F Murphy (2009) “Generational Differences In The Workplace: Personal Values, Behaviors, And Popular Beliefs.” Jr. Journal of Diversity Management, Vol. 4, Iss. 3; p.1 -------------------------------------------------

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I hereby certify that the word count is 1496 words
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(excluding Reference list and Title page)
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Academic Year 2010/2011
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Semester: Fall
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Introduction:
The article that I have chosen for my assignment is called “Generational differences in the workplace: personal values, behaviors, and popular beliefs.” It was published recently in the Journal of Diversity Management. The main purpose of this paper was to identify the most significant differences between three generations of present employees: Baby Boomers, Gen X and Gen Y, using popular and academic literature. These differences were then analyzed using the results of the Rokeach Value Survey, which included 5057 interviews with people from every group. According to the results, the information received from the research was very similar to other widely-spread opinions on this topic. The differences found between these three generations were quite typical and this implies that managers have not only to remember about such age-specific diversity but put a lot of efforts to be able to successfully hire and retain employees from every above-mentioned group. People from these generations usually see the world in a very different way as they have been influenced by different factors during the age of making up of their personality. That is why they should be managed in specific ways, adjusted to their core values and desires and some of the possible ways are considered in the closing part of this article. Main part:

According to Manheim (1953) a generation can be defined as a group of people born and raised in the same general chronological, social and historical context. Nowadays, many companies are faced with challenging problems concerning the rising amount of conflicts in the workplace between people of different age. This is one of the obstacles of the generation diversity, that should be treated very carefully as it has an enormous impact on the social life of any company. The article offers us a survey conducted among 5057 employees of various age in order to understand the principal distinctions between three generations, to better realize their core values, beliefs and expectations from life and, what is more important for the employers – their expectations from their jobs. As it was already mentioned in the Introduction these three generations are the Baby Boomers (born 1946-1964), Generation X (born 1965-80) and Generation Y (born since 1980). Baby Boomers present the largest group of employees nowadays. These are people who mostly rejected their parents' values in their earlier years. According to Loyalty Factor President Dianne Durkin "They invented work as self-fulfillment and...
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