Generation Y Adults' Shopping Mall Preference: in Malaysia Perspective

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• Mall Preferences Essay

  ...Summary: Mall Attractiveness and Shopping Preferences is a study conducted to find out what variables attract shoppers to a mall, their preferences and how mall operators should consider this significant analysis to implement an effective strategy to position their strategy. The study involved five major shopping malls in Davao City: SM City Davao, NCCC mall of Davao, Gaisano Mall of Davao, Gaisano South City Mall and Victoria Plaza. Factor analysis is applied for this study and complimented by a cluster analysis of the demographic characteristics of the respondents. The respondents composed of mall shoppers who were equally apportioned across the malls and clustered according to classifications: Traditional shoppers, Destination Shoppers and Enthusiastic shoppers. The result of the study reveals that SM City of Davao is well positioned in attracting shoppers, the mall is favored by customers in terms of mall atmospherics, service, promotion and entertainment. SM is followed closely by NCCC mall of Davao and Gaisano Mall of Davao, while Gaisano South City mall and Victoria Plaza were far behind in their market positioning and viability. CRITIQUE: Ever since its existence, shopping...

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• Essay on Generation y

  ... ADVERTISING TO GENERATION Y: Members of Generation Y : the demographic loosely defined as those born between 1980 on the early end and 2000 on the high end are truly the product of the turbulent times in which they were reared, and present a challenge for marketers who dare target this shrewd and, yes, narcissistic generation. You’ve heard that they don’t watch TV, and you’ve probably been told that they don’t read that much.  Your research tells you that you can’t target them through MTV anymore, and you certainly can’t tell Gen Y what is cool.  So how do you reach these 71 million “Millennials” that spend over 200 billion dollars annually and will soon replace the baby boomer generation as the largest percentage of the workforce?  The answer is simple—you STOP marketing to them.  First, let’s look at who they are. As a baby boomer, I can tell you that this generation—sometimes called the “Connecteds”—are our own invention.    We raised Gen Y to believe that they can do anything and be anything.  We made their lives easy enough that they now believe they deserve to live first and work second. (How dare them!)  So the first thing we have to do is stop being pissed off at our own creation and embrace the brilliance of this Gen Y community.  This is the most optimistic generation to ever walk the face of the...

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• Generation Y Essay

  ...Date due: 04/07/11 Many people believe that previous generation of Americans was completely different than the generation that lives now days. Ideology and interests have completely changed. For instance, we all know that previous generation cared a lot for peace in the world, human rights and equality of mankind. Martin Luther King, John. F. Kennedy and Malcolm X are people who fought for equality among people and most famous representatives of Generation X. But compared to the previous generation, my generation is completely different, and many people are having a debate whether it’s good or bad. Thomas Friedman in his essay “Generation Q” called current generation quiet American for a good reason. In his opinion they are not outraged as they should be (98-100). On the other hand, Rob Fishman argues that “Generation Q” is too ready to defer to technology (72-75). After reading these articles, it’s clear that both authors define this generation from different perspectives; however, they both discuss an influence technology had on people. In Friedman’s perspective, this generation has become too quiet because of what technology has brought. But according to Fishman’s response, people of this generation are taking full advantage of technology in good ways rather than...

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• Essay on Generation Y

  ...The Future Generation Growing up, I never realized how lucky I was to be blessed with having shelter, food and clothes to wear. I always took things for granted and always expected things to go my way and to receive everything that I wanted, instead of working hard towards my goal myself. Looking back, I was only doing what every typical child in our generation was doing. Our generation is considered the Generation Y, The Millennial, Generation Next, or Generation me. We are the generation of people born during the 1980s and early 1990s. Our generation is growing and increasing in size every single day. Our generation’s population size has reached the point where we’re the largest part of the entire human population. Unlike other generations before us like our parents the Baby Boomers, we the Millennial Generation have extremely outstanding qualities and a great environment filled with excess amount of opportunities but we take it for granted without realizing it. We as the future generation are extremely lucky to be living in this era despite the many hard obstacles that we are currently struggling through. We are capable of making the world a better place through community service or even starting movements to end a cause. But even with these given opportunities within our grasp, our...

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• Shopping Malls Essay

  ...HOW ARE SHOPPING MALLS CHANGING OUR SOCIETY? Program: Addictions & community Support Worker Module: Communications Name: Ismail Erten Date: June 3, 2013 Instructor: Burns MacLeod Assignment # 1 HOW ARE SHOPPING MALLS CHANGING OUR SOCIETY ? * How much do you really know about shopping malls? * How are shopping malls changing your life? * Are you aware of the influence shopping malls may have on future generations? In just under the past fifty years, small family businesses are gradually being shut out, and are rarely being visited by the people in their local communities. This affects small businesses in a negative way. For example, many shops on Main Street are gradually becoming a thing of the past due to the consequences of shopping malls. Throughout my speech I’ll be talking about the affects on small towns, cities, local residents, the financial consequences, and the impacts it could have on our future generations. * While shopping malls have an influence on people's lives, not all of their effects have been positive. Almost all of the shops and services found in malls are in relation to large corporations. These businesses take away customers from smaller shops in near towns, forcing many of...

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• Essay on Shopping Malls

  ...INTRODUCTION A shopping mall is a building or group of buildings that contains stores. The stores are connected by walkways so that consumers can easily walk between the stores. Malls can be built in an enclosed or open-air format. These malls have brought a new revolution in the world of shopping. Nowadays shopping is no longer limited to buying stuff that you require but now it has extended its sense to have lip smacking food along with enjoyment, fun, refreshment and entertainment. In malls all these things are easily available in a completely comfortable environment. Shopping malls are an emerging trend in the global arena. The first thing that comes in our mind about the shopping malls is that it is a big enclosed building housing a variety of shops or products. Shopping was no longer limited to a mere buying activity - it has become synonymous with splurging time and money. People simply go about roaming through the shopping mall in order to peep through the window of the shop and often ending up buying something they like. The consumers desire a combination of comfort and suitability which the shopping malls cater to, and so this format of shopping has become so popular all over the world, and especially so in India. The...

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• Generation Y Research Paper

  ...Generation Y is known as the generation that was born in the 1980s and 1990s, although experts do not agree on when this era started. The people who create Generation Y are often the children of baby boomers and are therefore called echo boomers or Generation X. Most of them are in their late teens or twenties and totally different from other generations. The most significant difference between generations X and Y are that X kids are often thought of as the "lost" generation raised at a time when both parents had to enter the workforce leaving their "lost kids" to fend for themselves while Gen Y are considered the most parented generation in history. They are also the largest generation of youth in history being three times larger than Generation X. Other terms used to describe Generation Y include Millennials, the Net Generation and the Trophy Generation, due to the tendency for kids in this demographic to get trophies from activities regardless of their actual achievement levels. Generation Y have hundreds of friends who are part of their online social networks. Blackberrys, cell phones, iPods are normal to this generation. They like to communicate via text messaging, Facebook...

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• Generation Y Essay

  ...technology divide but it is the generational divide. The world view of these generations are different. World view meaning that the share of beliefs, knowledge and how young people experience the world. Society, world wide event, childhood memories or have shaped individual’s in a way the see the world. The current economic, social, and political conditions which we all live under actually further divide the generations. These aspects differentiate these generations in terms of perspectives and decision making. Today I am going to talk about one particular generation which is the generation Y. They refer to those who born between 1980 and 1994. It is also known as the Millennial Generation ,Generation Next, Net Generation, Echo Boomers. To support my arguments It is essential to briefly make known to you to the other generations. They are the baby boomers and generation x. A baby boomer is a person who was born during the demographic post world war 2. The generation x is the generation born after the Western post–World War II baby boom ended. They are born from the mid-1960s to the mid-1970s. Over the decade, Many would portray generation Y as the lazy generation, financially irresponsible, and overconfident people. This is a...

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